Recent posts on building email infrastructure and shipping with agents.
Email dashboards had a good run. Two decades. Billions of emails. Entire companies, including two of mine, built on them. But after building email tools for ten years, I realised something: The dashboard was never the product. It was the bottleneck. Every campaign you’ve ever dragged and dropped could’ve been a single sentence to AI. The design, the logic, the personalisation, the send... all of
I just sent our launch campaign to our entire list this morning. Took me one prompt from Claude. Our actual launch, sent by the product we're launching. This is Nitrosend - AI Native Email. The first email marketing platform that runs entirely in Claude. No drag-and-drop, template builder or "test on mobile, fix it, test again." You open Claude, describe what you need, and it's built, branded, an
Everyone ships with AI now. Almost nobody talks about the hard part: what you do when you can't trust what it hands you. I run Nitrosend's engineering on it, and the rule is blunt. Believe nothing an agent says about its own work. Last month it tried to ship a real bug to production. Not a typo. A bare `rescue` in our send pipeline that would have force-failed messages whose email had already gone
Two decades of building. Companies, writing and open source, newest first.
AI-native email marketing platform. Built MCP-first so the whole email stack runs from Claude, ChatGPT, Cursor or any AI agent. Leads engineering, including the deliverability and reputation layer.
Why you cannot trust what a coding agent tells you about its own work, and the verification discipline that follows.
On derivative software, and what happens when generation makes copying free.
The case against paid documentation platforms when your repository already holds the whole product story.
The engineering behind a five-million-contact import and a half-million-message send, written from the Nitrosend send path.
Why nothing an agent says about its own work counts as evidence, and the specs, ledgers, and adversarial review used to ship anyway.
How a fresh sending domain earns inbox placement, the practices that build reputation, and the exact warmup caps Nitrosend enforces.
Upstream contribution adding Nitrosend to the official AI SDK tools registry.
AI email and SMS for Shopify merchants. 12K customers, 6B+ emails sent. Led the platform refactor for speed and reliability, and added SMS. Acquired by Relay Commerce in 2022.
Lead developer for Australia's leading online art platform, responsible for dev team management and feature delivery.
Workforce management application with a focus on healthy work-life balance.
Cloud video surveillance service with an open-source C++ SDK and REST APIs for developers.
Documentation engine that renders specs, code, guides, changelog, roadmap and portable context files as one cohesive static site. Open source and free.
80 guides and references on nitrosend.com, grouped by topic.