Plain-English definitions of the terms used across AI-native email, MCP, and modern email marketing. Every term links to a deeper explainer.
An email MCP is a Model Context Protocol server that lets AI agents send email and run a marketing platform through typed tool calls, not a dashboard.
Agentic email is email marketing operated primarily by AI agents, where the agent drafts, segments, sends, and optimises campaigns via APIs and MCP tools.
Transactional email is a one-to-one email sent in response to a user action: signup confirmation, password reset, receipt, magic link, invoice, shipping update.
BYO sending keys lets you connect your own provider (SES, Resend, Postmark, Mailgun, SendGrid) to an email platform, so it runs campaigns while your provider sends.
MCP (Model Context Protocol) is the open standard from Anthropic for connecting AI agents to external tools and data sources through a typed, introspectable interface.