Brilliant
Subject line
[NAME], can you decode the secret message?
What it is doing
This email uses a plain text, instructional style to re-engage users with a specific course. It presents two challenge questions related to the course content, with the second question offering multiple-choice answers. The design is very minimal, relying entirely on text to convey its message and prompt action.
Worth stealing
The email uses a quiz-like format with two challenge questions to entice the user back into the learning platform.
Attributes
re engagementeducationplain textplain textretentioninstructionalmediumUS
In the library