Pheenix
Subject line
CHRISTMAS SALE: COM/NET Backorders as low as $11.99 for December
What it is doing
This is a plain text email with a very simple structure, using hyphens to create visual breaks and highlight key information. The call to action is a simple text link, and the email relies on direct, urgent language to convey the offer. It's a good example of how to deliver a promotional message without any HTML.
Worth stealing
This email is notable for being entirely plain text, using only hyphens for visual separation and bolding, which is a rare but effective choice for some audiences.
Attributes
salesaasplain textplain textretentionwarmshortother
In the library