What is worth stealing: the pacing, the restraint and the way every email reuses the same frame so the series reads as one story. These are concept emails made with AI in Nitrosend. Ferrari is not a Nitrosend customer and did not endorse them.
The full 12-email flow
Scroll the whole sequence in order, with the job of each email and why it works.
1. Brand opener
Maranello gate at dusk under a large condensed 'Visione.' headline; one line of copy and a single underlined text link set the tone.
2. Electric reveal
Red sedan under a looping white light line on black; oversized 'Luce.' sits on the image, copy and link below.
3. Heritage return
Testarossa beside a dark modern car under a light bar; the headline links a 1984 icon to the 2027 model.
4. Craft detail
Close crop of a metal gear gate and black shifter knob with red stitching; tactile, no car in frame.
5. Grand tourer
Grey coupe on an Amalfi terrace at dusk, warm lights against blue sea; the headline names the place.
6. Halo car
Carbon supercar in a dark hangar with a single diagonal light streak; scarcity is the message.
7. Four-seat story
Red SUV in a snowy alpine pass at night; headlights are the focal point, the copy stays short.
8. Racing victory
Champagne spray and a blurred red racer on a wet night track; motion makes the milestone feel earned.
9. Apparel collection
Stacked jackets graded from white to deep red-brown on black; wide-tracked headline matches the colour story.
10. Made to measure
Leather swatches and a thread spool on a workbench; the CTA invites a configuration, not a purchase.
11. Ownership world
Convoy of cars on a mountain road above clouds at sunset; widens the story beyond the car.
12. Finale and invite
Row of cars outside a brick factory at dusk; closes the arc and asks for a private preview.
What makes these emails work
- Layout. Every email uses the same stack: small wordmark bar, full-width hero, short copy block, one link. Repeating the frame makes twelve emails feel like chapters of one film.
- Type. One large sans headline, one word or two, set on the image and ending in a full stop. Small tracked capitals above the copy label the act and chapter, so readers always know where they are in the year.
- Imagery. Dark, low-key scenes with a single warm or red accent: a lit gate, a red car on black, an amber dusk. Heroes alternate between cars, craft details and landscapes so the run never repeats.
- CTA. A quiet underlined text link in red and white, never a loud button. Labels such as "Enter the year" and "The Scuderia" read as invitations, which suits a luxury tone.
- Copy. One or two sentences per email with a concrete fact, such as 1,499 manual examples or 799 owners. Short copy lets the picture carry the feeling.
- Sequencing. The arc moves from place, to product, to heritage, to craft, to racing, to apparel, to bespoke, to ownership, then a finale that asks for a private dealer preview. The final email is the only real ask.
A second take on the same brief
The second flow keeps the same twelve beats but changes the frame: headlines sit below the image, each email carries a pair of large numbers such as 1984 and 1,036 hp, and every email ends in a solid red button. It reads more like a data-led product series than a film.
1. Series opener
Maranello gate with a tall condensed headline over the image; a 12 chapters and 33 days counter and a red button set the pace.
2. Electric reveal
Full-bleed red sedan on black with the headline below; paired stats read 01 first full year and 0 delay.
3. Heritage return
Testarossa and a ghosted modern car, then 'Il nome ritorna.'; stats pair 1984 with 1,036 hp.
4. Craft detail
Tall gear gate photo, then a one-word headline; stats show three pedals and 1,499 examples.
5. Grand tourer
Amalfi coupe photographed full height; a V8 and 365 days stat pair sits above the red button.
6. Halo car
Dark supercar hangar shot; stats show six generations and 799 all spoken for, copy says it is not a sale.
7. Four-seat story
Alpine night drive image with a 4 seats and V12 stat pair; headline 'Spazio.' focuses on space.
8. Racing victory
Pit board reading 250 beside a red racer on wet tarmac; shorter hero image, stats count 250 victories.
9. Apparel collection
Full-height jacket still life with a white versus rust stat pair; the headline is one word, 'Materia.'
10. Made to measure
Gloved hand lifting burgundy leather beside black thread and a metal swatch; stats read colour chosen, detail composed.
11. Ownership world
Moody dusk hill road with three small cars; stat pair road and world frames the Ferrari world CTA.
12. Finale and invite
Shifter plate lit amber, echoing the opening craft theme; ends with 12 acts complete and a preview request.
Build this flow in Nitrosend
- Connect Nitrosend to Claude, ChatGPT, Cursor or any AI through MCP. Start at /email-mcp.
- Paste the prompt below into your AI, with your brand and year swapped in.
- Review the flow in Nitrosend, adjust anything you like, and send.
Paste the prompt into Claude, ChatGPT, Cursor or any AI with Nitrosend MCP connected, and swap in your own brand.
create a Ferrari 2027 vision email flow, 12 emails, using nitrosend. # FERRARI · LA VISIONE 2027 — THE BRIEF BRIEF FROZEN 22 Jul 2026. Both models receive this document verbatim. No edits after this stamp. Concept demo. Not affiliated with Ferrari S.p.A. All imagery is concept work. **Build a 12-email “2027 vision” flow for Ferrari in Nitrosend, as a complete flow with timing and logic.** ## Brand essence Cinematic editorial restraint. The car is sculpture, the canvas is near-black, and red is used like a scalpel. Ferrari never discounts and never shouts: every email reads like a page of cinema, one idea per screen, la visione unfolding over twelve acts. **The restraint IS the excess.** ## Palette | USE | HEX | |---|---| | Canvas, never pure black | `#181818` | | Elevated surface | `#303030` | | Display text | `#FFFFFF` | | Body text | `#969696` | | Muted text, hairlines | `#666666` | | Red, ONE primary CTA per email maximum | `#DA291C` | | Rosso Corsa, only when speaking of the paint itself | `#D40000` | No yellow. No gradients. Red appears once per email or not at all. ## Type direction ONE family only, a neutral grotesque stack (Helvetica Neue, Helvetica, Arial), medium weight, never bold. Scale is the drama: oversized Italian words as design elements, set enormous and alone on the canvas. **Visione. Luce. Manuale.** Display lines at 64px+ even on mobile. Buttons are UPPERCASE, letterspaced ~1.4px, sharp 0px corners, 14px. Body copy is small, quiet, `#969696`, generous leading. Never more than two sentences before air. ## Imagery direction Full-bleed dusk and low-light car-as-sculpture photography on the near-black canvas. Every email carries one massive hero image, edge to edge. Every hero is hosted on the Nitrosend CDN; place these exact URLs in image fields: - Email 1: `ferrari-hero-01-maranello-gate-dusk.png` (or your chosen animated hero from the menu below) - Email 2: `ferrari-hero-02-luce-light-sculpture.png` - Email 3: `ferrari-hero-03-heritage-testarossa-pairing.png` - Email 4: `ferrari-hero-04-manuale-gated-shifter.png` - Email 5: `ferrari-hero-05-amalfi-coast-dusk.png` - Email 6: `ferrari-hero-06-f80-lineage-hangar.png` - Email 7: `ferrari-hero-07-purosangue-alpine-dusk.png` - Email 9: `ferrari-hero-08-ss26-white-to-rust.png` Emails 8, 10 and 11 have no pre-made hero: design them typographically in the system (giant Italian words on `#181818`), or request a GPT Image 2 edit via your operator. All imagery is concept work. Never use a lifted logo file as a design element. ## Voice Reverent, mechanical-poetic, precise, Italian left untranslated. News-style subjects, no emoji, no exclamation marks. Example line: “The gate opens. Twelve chapters of 2027 begin in Maranello.” ## Flow outline, 12 emails | # | TIMING | SUBJECT | PURPOSE | |---|---|---|---| | 1 | Day 0 | **2027 begins in Maranello** | Manifesto opener. Dusk factory gate, ANIMATED HERO 1, one paragraph of vision copy, series promise. CTA: ENTER THE YEAR | | 2 | Day 3 | **Luce. Light, on the road** | The first electric Ferrari enters its first full year. Light as theme. CTA: DISCOVER LUCE | | 3 | Day 6 | **849 Testarossa: a name returns** | Heritage bridge, 1984 to 2027. The 1,036 hp flagship. CTA: EXPLORE THE 849 | | 4 | Day 9 | **Three pedals. 1,499 cars.** | The 12Cilindri Manuale and the gated shifter. Macro craft. CTA: THE MANUALE | | 5 | Day 12 | **Amalfi, every day** | The GT for the coast road, the warmest email of the flow. CTA: DRIVE THE COAST | | 6 | Day 15 | **F80: 799 owners, one lineage** | Halo email, explicitly not a sell, all 799 spoken for. Lineage strip. CTA: THE LINEAGE | | 7 | Day 18 | **Purosangue: four seats, no apologies** | The V12 SUV that carries your life. Alpine dusk. CTA: SEE THE PUROSANGUE | | 8 | Day 21 | **Victory number 250** | Scuderia beat: Leclerc’s 250th win, racing feeding the road cars. CTA: THE SCUDERIA | | 9 | Day 24 | **White, to rust** | SS26 lifestyle collection, fashion editorial register. CTA: THE COLLECTION | | 10 | Day 27 | **Your Ferrari, made to measure** | Tailor Made atelier, swatch grid, invite to configure a 2027 build. CTA: BEGIN YOUR CONFIGURATION | | 11 | Day 30 | **Beyond the road** | Ownership world: Cavalcade, Corse Clienti, XX Programme. Belonging. CTA: THE FERRARI WORLD | | 12 | Day 33 | **La visione 2027** | Closer. ANIMATED HERO 2, the assembled range at dusk, then white-glove concierge: your dealer will contact you for a private preview. CTA: REQUEST YOUR PREVIEW | ## Hero motion — a menu, not an assignment Email 1 and email 12 each carry ONE animated hero GIF, placed full-bleed at the top. Five options exist per slot in `gifs/`; each is a seamless 3.7-4.7s loop, under 3MB, legible first frame, built to read at 480px mobile width. **Choose the hero that best serves YOUR interpretation of this brief. Do not default to option a. You may crop or lightly adapt your choice.** All ten are hosted as ANIMATED WebP on the Nitrosend CDN (animation preserved; place the exact URL in the image field). **Email 1 — the opening act:** - **a** heritage morph, a B&W 1960s Dino-style concept dissolves into the 2026 electric fastback - **b** la colata, rosso paint rises from a mirror pool into a berlinetta silhouette - **c** ignition, a single slim LED headlight ignites out of the near-black - **d** the gate opens, dusk factory portal, warm light on wet cobbles, red flag - **e** la galleria del vento, wind-tunnel smoke traces the body line **Email 12 — the closer:** - **a** la visione, dusk light sweep across the assembled range, headlights igniting - **b** the gate pattern, macro open-gate shifter clicking through the gate - **c** the reveal, red silk slides off a dusk-lit coupe, headlights ignite - **d** redline, minimalist tachometer needle sweeps into a glowing red arc - **e** the tunnel, amber sodium bands strobing along night bodywork Local `.mp4` / `.gif` masters and keyframes sit in `assets/ferrari/gifs/` and `generated/`. All concept work, no real product photography. ## The over-design mandate These emails are watched as 4-second video frames on phones. Design OVER designed: giant type, massive full-bleed heroes, high contrast, one idea per screen. **If a section feels reasonable, make it bigger.** Every email must stop a thumb at 480px wide. ## Rules - Mobile-width: single column, ~480px, huge type, no side-by-side squeezing. - On-brand footer in every email: muted `#666666` on `#181818`, Maranello address line, unsubscribe, preference link, sharp corners. - No placeholder copy, no lorem ipsum, no stock-photo filler. - Red on at most one CTA per email. Everything else monochrome. - Ship the whole flow: 12 emails, timing, entry and exit logic, as a complete Nitrosend flow. ## Flow naming (required, exact) Name the flow with your model name appended: `"<your flow title> - Claude Fable"` or `"<your flow title> - Codex Sol 5.6"`, whichever you are. This is how the flow appears in the Nitrosend Flows UI on video, so the suffix is mandatory and exact. --- Given verbatim to Claude Fable 5 and Codex 5.6 Sol: same words, same order, same time. One shot, no edits. Hosted image URLs shown as filenames for legibility; the models received the full CDN URLs. Nothing else changed.
FAQ
What is in this Ferrari email flow?
Twelve concept emails in three acts, from the opening gate to a private preview invite. Each has a hero image, a one-word headline, a short paragraph and one link.
Can I copy this flow for my brand?
Yes. Keep the repeated frame, the one-idea-per-email rule and the final ask, then swap in your own products, story beats and images. The prompt above does that for you.
Are these real Ferrari emails?
No. They are concept emails, not sent by Ferrari. Ferrari is not a Nitrosend customer and did not endorse them.
How long did it take to build?
Each flow was designed, written and built in Nitrosend in one shot, with no edits afterwards, including the timing and logic between sends.
Sources
The emails were made with AI in Nitrosend, one shot, by Claude Fable 5 (the flow above) and Codex 5.6 Sol (the second take), from the brief below. George Hartley, Nitrosend's co-founder, said: "24 emails, and the only human decisions were the brief and the approval."
The brief, page 1 of 2
The brief behind these emails
The brief, page 2 of 2
The brief behind these emails