What an automotive email is
An automotive email is a message from a business that sells, services, shares or parks cars: booking confirmations and invoices, renewal notices, welcome emails and promotions.
We collected 43 of them from 15 brands in two ordinary inboxes, sent between 2017 and 2026, and show 10 here. 40 of the 43 are Australian, so this is mostly car share, parking, used-car and inspection email from brands such as GoGet, Share with Oscar, carsales, Carma and RedBook Inspect, rather than email from new-car dealers. The numbers below describe all 43.
Browse 10 automotive emails
Filter by type, or search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Carma
Welcome to Carma
GoGet
📲 Ready to GoGet? Download the App and Start Booking Today!
Waymo
Welcome to Waymo
Carma
Discover why a Carma Car is no ordinary used car 🚗
RedBook Inspect
Looking to buy a used caravan? Book in a caravan inspection today!
Share with Oscar
PARKING ALERT: New Spots Have Just Arrived 😮
Share with Oscar
Stay dry and park with ease ☔
carsales
Ready to start meeting sellers? We're here to help
Share with Oscar
Earn Oscar coins today!
GoGet
Payment for booking #[ORDER_NO] was received
How automotive email differs from everything else
Automotive email against every other email
43 automotive emails and 12,668 other emails from the same two inboxes| What we measured | Automotive | Everything else |
|---|---|---|
| Bookings, cancellations, invoices, payments and receipts | 19 (44%) | 10% |
| Promotional email | 9 (21%) | 22% |
| Newsletters | 1 (2%) | 12% |
| Plain-text layout | 19 (44%) | 32% |
| Subject line just names the transaction | 23 (53%) | 33% |
| Neutral tone | 24 (56%) | 27% |
| Greets the reader by first name | 25 (58%) | 40% |
| Exactly one call to action | 17 (40%) | 30% |
| Short or very short | 29 (67%) | 53% |
| Opens with a hero image | 7 (16%) | 12% |
| Median calls to action | 1 | 2 |
Automotive email in this set is mostly paperwork for a car you have booked, parked or paid for. 19 of 43, 44% are bookings, cancellations, invoices, payments or receipts, against 10% of other email. One sender accounts for much of that: Share with Oscar, a parking-space app, sent 17 of the 43, and 11 of its 17 are bookings, cancellations or receipts. Leave it out and the share is still 31% of the other 26.
It is also plainer than other email. 44% uses a plain-text layout, against 32%, 53% has a subject line that just names the transaction, against 33%, and the median email asks for one thing, not two. Promotions take about the same share as anywhere else, 21% against 22%, and there is one newsletter in the 43.
What is in the collected set
By type
the 43 automotive emails| Type | Emails | Share of the set |
|---|---|---|
| Promotional | 9 emails | 21% of the set |
| Booking confirmation | 8 emails | 19% of the set |
| Cancellation | 4 emails | 9% of the set |
| Invoice | 4 emails | 9% of the set |
| Welcome | 3 emails | 7% of the set |
| 12 other types | 15 emails | 35% of the set |
6 of the 8 booking confirmations are from Share with Oscar. There is one new-car dealer in the set, Sydney City Toyota, with 3 emails, none of them shown. The grid shows 10 emails from 6 brands: three welcome emails, four promotions, a re-engagement email, a referral email and a payment confirmation. It shows no booking confirmations, cancellations or invoices and no plain-text emails, because only 17 of the 43 have been published to the library so far and we took 7 of those off this page. Booking confirmations and plain-text emails from other industries have their own pages.
Next to this one
The same library, cut a different way: transport emails, travel emails and marketplace emails by industry, or by the job the email does: booking confirmations, cancellations, invoices, welcome emails, promotional emails, re-engagement emails and referral emails.
Questions about the collection
Mostly emails about a booking or a payment. Bookings, cancellations, invoices, payments and receipts are 19 of the 43 we collected, 44%, against 10% of other email. Promotional email is the largest single type at 9 emails, then booking confirmations at 8.
Carma's welcome tells you your account is ready and lists what it does: save cars, track a purchase. GoGet's walks through downloading the app, picking up a smartcard and making a first booking. Waymo's explains a ride with no driver in three numbered steps. All three are on this page.
Plain and short. 44% of the 43 use a plain-text layout, against 32% of other email, 67% are short or very short, and the median email has one call to action where other email has two. Only 7 of the 43 open with a hero image.
17 of the 43 have been published to the library so far. We took 7 of those off this page: 4 that showed someone's personal details, such as a car's registration or a parking address, and three whose images did not load or were cut off. The other 26 count in every percentage but are not shown yet.