Lyft
Subject line
50% off rides through July 30
What it is doing
This email uses a very minimal design with a strong focus on a single, clear offer. The visual hierarchy is established through large, bold text for the discount and a prominent CTA button. The legal terms and conditions are included directly in the body, which is efficient for a short email.
Worth stealing
The email effectively communicates a time-sensitive discount with a clear call to action and all necessary terms within a concise format.
Attributes
discount offertransportminimalsingle columnretentionwarmshortUS
In the library