Starter
For your first email program.
$16USD / month
$192 billed yearly.
20,000 emails / month
Choose Starter- 5 brands · 3 seats
- 5 custom sending domains
- 500 email verifications/month
- $1.50 / 1,000 extra emails
Nitrosend is the best Attentive alternative for a store whose email earns more than its texts and that wants an AI assistant running it, with the top score of the seven reviewed here, 76.5 out of 100. It scores 9 out of 10 on working from your AI assistant, the test worth the most points. Your AI assistant, whether Claude, ChatGPT, Cursor or Codex, writes and sends the email campaigns and flows from one contact record. Nitrosend's texting is coming soon: it is not open to customers today, so the texts stay on another tool until it is. Emails come out in your brand's colors, fonts and voice. To set it up, add Nitrosend's MCP server, api.nitrosend.com/mcp, to Claude, ChatGPT, Cursor or Codex and sign in with OAuth, as the Nitrosend MCP docs describe; campaigns and flows then stay drafts until they are approved, and a single transactional email sends on the call. The email price is on the page, $20 a month for 20,000 with unlimited contacts, where Attentive publishes no price of its own. Klaviyo comes next at 64, then Omnisend at 61.5. If you need texts sent today, or texting is your main revenue channel, another service here is the better pick, and the list below says which.
The ranking
Rank 1Nitrosend
76.5 out of 100Total
- Priced by
- Emails sent
- Free plan
- 5,000 emails, then 500 a month
- Entry plan
- $20 a month, 20,000 emails
- Works from your AI assistant9 out of 10Official MCP server writes and sends email campaigns, flows and single emails from the chat; campaigns and flows stay drafts until approved, and texting is coming soon (MCP registry).
- Emails in your brand, no designer9 out of 10Brand Kit scans the site for colors, fonts and voice, and applies them to every draft on every plan (docs).
- Price8.5 out of 10Unlimited contacts on every plan. $20 a month for 20,000 emails and $650 for a million emails on Scale including overage (pricing).
- Free plan7 out of 105,000 emails to start, then 500 a month, unlimited contacts. New accounts start at 100 recipients per rolling 24 hours (pricing).
- Receipts and newsletters on one plan9 out of 10Receipts, resets and newsletters share one allowance and one API on every plan. Texting is coming soon and is not open to customers yet (pricing).
- Editor for building by hand6 out of 10A block builder exists for editing by hand, but it is plainer, because the agent is the main way in.
- Integrations, support and track record5 out of 10Shopify, Stripe, HubSpot, Attio and Mailchimp, five bring-your-own sending providers, a Node SDK, a CLI and signed webhooks for transactional email, but a young product from a small team (docs).
Nitrosend
Ask your agent for the next campaign
Connect Nitrosend to Claude, ChatGPT, Cursor or Codex, point Brand Kit at your site, and describe the next email campaign or flow. Texting is coming soon. Contacts are unlimited on every plan.
Free: 5,000 emails to start, then 500 a month. No credit card.
Start free
Rank 2Klaviyo
64 out of 100Total
- Priced by
- Active profiles
- Free plan
- 250 profiles, 500 emails a month
- Entry plan
- $20 a month, 500 profiles
- Works from your AI assistant8 out of 10Official remote MCP server with more than 300 tools, including
send_campaignandcreate_flow(Klaviyo developers). - Emails in your brand, no designer7 out of 10Brand library detects logos, colors, buttons and fonts from your site, but not voice (Klaviyo help).
- Price2 out of 10Billed by active profiles. $150 a month at 10,000, and 500,000 is by quote (pricing).
- Free plan4 out of 10250 active profiles and 500 emails a month, with email support for 60 days (pricing).
- Receipts and newsletters on one plan6 out of 10Transactional runs as approved flow messages on the same plan, with each message reviewed by Klaviyo first (help).
- Editor for building by hand9 out of 10Mature editor and flow builder, 4.6 of 5 across 1,362 reviews, Ease of Use the top tag (G2).
- Integrations, support and track record9 out of 10400+ pre-built integrations, deep Shopify data, and SMS, WhatsApp and reviews in one account (Klaviyo).
Rank 3Omnisend
61.5 out of 100Total
- Priced by
- Contacts emailed
- Free plan
- 250 contacts, 500 emails a month
- Entry plan
- $16 a month, 500 contacts
- Works from your AI assistant8 out of 10Official Claude connector and ChatGPT plugin, connected by OAuth, whose execute tool runs Send campaign, Create automation workflow and Enable automation workflow (docs).
- Emails in your brand, no designer7 out of 10Imports logo, colors and fonts from your Shopify, WooCommerce or BigCommerce store, not voice (Omnisend help).
- Price3 out of 10Billed by contacts. Standard is $132 a month at 10,000, and above 150,000 it is by quote (pricing).
- Free plan4 out of 10500 emails a month to up to 250 contacts, with 24/7 support (pricing).
- Receipts and newsletters on one plan6 out of 10Order and shipping emails run as automations on every plan, triggered by store events (Omnisend help).
- Editor for building by hand7 out of 104.6 of 5 across 1,245 reviews, but Limited Templates is a recurring complaint (G2).
- Integrations, support and track record8 out of 10335+ integrations, web push and 24/7 live chat support on every plan, and SMS on Pro (pricing).
Rank 4Braze
56.5 out of 100Total
- Priced by
- Contract: edition, monthly active users and credits
- Free plan
- None, a free trial
- Entry plan
- Quote after a call
- Works from your AI assistant7 out of 10Hosted MCP server with OAuth can create and launch campaigns, but those tools work only for accounts in Braze's campaign APIs beta, and Canvases are read-only (docs).
- Emails in your brand, no designer3 out of 10BrazeAI writes and personalizes messages inside Braze. Nothing on its pages reads your brand from your site (pricing).
- Price2 out of 10No price is published. The pricing page shows four editions with a Get pricing button and no figures (pricing).
- Free plan1 out of 10No free plan. A free trial through the pricing page (pricing).
- Receipts and newsletters on one plan9 out of 10Email, SMS, push, in-app and WhatsApp, with a transactional send endpoint, on one contract (pricing).
- Editor for building by hand8 out of 10Mature campaign and Canvas journey builders across every channel (docs).
- Integrations, support and track record9 out of 10Founded in 2011 and publicly listed, with a large partner network for data and channels (Braze).
Rank 5Twilio
43.5 out of 100Total
- Priced by
- Texts sent, per segment
- Free plan
- None, a 30-day trial
- Text rate
- $0.0083 to the US
- Works from your AI assistant5 out of 10Twilio Labs publishes an MCP server that exposes the raw Twilio API. It sends one message at a time, with no campaign to send (GitHub).
- Emails in your brand, no designer1 out of 10Programmable Messaging sends whatever text your code builds. Nothing learns your brand (pricing).
- Price4 out of 10Email is SendGrid Marketing Campaigns, a second product: $60 a month at 10,000 contacts on Advanced, the first plan with automation, and a quote above 200,000 (pricing).
- Free plan1 out of 10No free plan. A 30-day trial with 100 free texts and no card (pricing).
- Receipts and newsletters on one plan4 out of 10Texts through the Messaging API, and email through SendGrid, a second product on its own plan and bill (pricing).
- Editor for building by hand4 out of 10No editor for texts. SendGrid Marketing Campaigns, sold separately, has design and code editors (pricing).
- Integrations, support and track record9 out of 10The reference API for programmable messaging, voice and email since 2008, at very large scale (Twilio).
Rank 6Postscript
34.5 out of 100Total
- Priced by
- Texts sent, plus a monthly fee
- Free plan
- None, a free trial
- Entry plan
- Starter, $49 monthly minimum
- Works from your AI assistant2 out of 10No official MCP server or assistant app. Only community-built MCP servers wrap its API (pricing).
- Emails in your brand, no designer3 out of 10Brand Center keeps AI messages in your voice, on the $699 a month AI plan. Nothing reads your brand from your site (pricing).
- Price2 out of 10Email is on a waitlist with no published price, so it is scored as a quote (pricing).
- Free plan1 out of 10No free plan. A free trial on each plan, then a $49 monthly minimum on Starter (pricing).
- Receipts and newsletters on one plan3 out of 10Texts only for now. Campaigns and order texts run from one Shopify-connected account, and email is on a waitlist (pricing).
- Editor for building by hand7 out of 10A visual flow builder with templates for cart, browse, welcome and shipping texts, and sign-up popups (pricing).
- Integrations, support and track record6 out of 10Built for Shopify stores since 2019, with live chat on Growth and API access from Professional (pricing).
Rank 7SimpleTexting
31 out of 100Total
- Priced by
- Text credits
- Free plan
- None, a free trial
- Entry plan
- $29 a month, 500 credits, plus a number
- Works from your AI assistant2 out of 10No official MCP server or assistant app. Only a community-built MCP server wraps its API (pricing).
- Emails in your brand, no designer2 out of 10An AI Assist message generator writes texts. Nothing reads your brand from your site (pricing).
- Price0 out of 10Sells no email, so it cannot be priced on this test (pricing).
- Free plan1 out of 10No free plan. A free trial with no card, then a 30-day money-back guarantee (pricing).
- Receipts and newsletters on one plan3 out of 10Texts only, no email. Campaigns, auto-replies and API sends run from one account (pricing).
- Editor for building by hand7 out of 10Campaigns, drip sequences, keywords, MMS and segments, with unlimited contacts on every plan (pricing).
- Integrations, support and track record7 out of 10Running since 2010 and part of Sinch since 2021, with integrations and chat and phone support (pricing).
How they compare
How each one scores
Scores out of 10, September 26, 2026| What we compared | Nitrosend | Klaviyo | Omnisend | Braze | Twilio | Postscript | SimpleTexting |
|---|---|---|---|---|---|---|---|
| Works from your AI assistant20 points | 9 out of 10 | 8 out of 10 | 8 out of 10 | 7 out of 10 | 5 out of 10 | 2 out of 10 | 2 out of 10 |
| Emails in your brand, no designer10 points | 9 out of 10 | 7 out of 10 | 7 out of 10 | 3 out of 10 | 1 out of 10 | 3 out of 10 | 2 out of 10 |
| Price20 points | 8.5 out of 10 | 2 out of 10 | 3 out of 10 | 2 out of 10 | 4 out of 10 | 2 out of 10 | 0 out of 10 |
| Free plan10 points | 7 out of 10 | 4 out of 10 | 4 out of 10 | 1 out of 10 | 1 out of 10 | 1 out of 10 | 1 out of 10 |
| Receipts and newsletters on one plan10 points | 9 out of 10 | 6 out of 10 | 6 out of 10 | 9 out of 10 | 4 out of 10 | 3 out of 10 | 3 out of 10 |
| Editor for building by hand15 points | 6 out of 10 | 9 out of 10 | 7 out of 10 | 8 out of 10 | 4 out of 10 | 7 out of 10 | 7 out of 10 |
| Integrations, support and track record15 points | 5 out of 10 | 9 out of 10 | 8 out of 10 | 9 out of 10 | 9 out of 10 | 6 out of 10 | 7 out of 10 |
| Total scoreout of 100 | 76.5 out of 100,1st | 64 out of 100,2nd | 61.5 out of 100,3rd | 56.5 out of 100,4th | 43.5 out of 100,5th | 34.5 out of 100,6th | 31 out of 100,7th |
Here are the seven yes-or-no questions teams usually ask before they leave Attentive. A tick means the service does it, as described on its own pages today. A dash means the answer is not a clean yes or no.
7 services, side by side
Checked November 10, 2026QuestionNitrosendKlaviyoOmnisendBrazeTwilioPostscriptSimpleTexting
NitrosendKlaviyoOmnisendBrazeTwilioPostscriptSimpleTextingSend a campaign from the chatCan an agent send a marketing campaign, email or text, without anyone opening the web app?Nitrosend: Yes.Klaviyo: Yes.Omnisend: Yes.Braze: Not a yes or no.Twilio: Not a yes or no.Postscript: No.SimpleTexting: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes, through the MCP server. Campaigns stay drafts until approved. |
| Klaviyo | Yes. Yes. The official MCP server has a send_campaign tool. |
| Omnisend | Yes. Yes. Its MCP server's execute tool runs Send campaign. |
| Braze | Not a yes or no. An MCP server exists. Sending a campaign from it is not documented on the pages read today. |
| Twilio | Not a yes or no. Its MCP server exposes the raw API, one message at a time. There is no campaign to send. |
| Postscript | No. No first-party route. Only community MCP servers. |
| SimpleTexting | No. No first-party route. |
Official MCP serverIs there a first-party MCP server?Nitrosend: Yes.Klaviyo: Yes.Omnisend: Yes.Braze: Yes.Twilio: Yes.Postscript: No.SimpleTexting: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Listed as com.nitrosend/nitrosend on the official MCP registry. |
| Klaviyo | Yes. Yes, remote-hosted, with more than 300 tools. |
| Omnisend | Yes. Yes, as a ChatGPT plugin and a Claude connector. |
| Braze | Yes. Yes, remote, with OAuth. |
| Twilio | Yes. Yes, from Twilio Labs. |
| Postscript | No. No. |
| SimpleTexting | No. No. |
Email and SMS on one contact recordDo email and text share one customer profile and one consent record?Nitrosend: No.Klaviyo: Yes.Omnisend: Yes.Braze: Yes.Twilio: No.Postscript: Not a yes or no.SimpleTexting: No.
| Service | Answer |
|---|---|
| Nitrosend | No. Not yet. Texting is coming soon and is not open to customers. |
| Klaviyo | Yes. Yes. Email and texts share one profile. |
| Omnisend | Yes. Yes. Email, texts and web push share one contact. |
| Braze | Yes. Yes. One user profile across channels. |
| Twilio | No. No. Email is SendGrid, a separate product and bill. |
| Postscript | Not a yes or no. Email is on a waitlist, so there is no email record yet. |
| SimpleTexting | No. No. It sells no email. |
SMS inside automated flowsCan an automated flow send a text as one of its steps?Nitrosend: No.Klaviyo: Yes.Omnisend: Yes.Braze: Yes.Twilio: Not a yes or no.Postscript: Yes.SimpleTexting: Yes.
| Service | Answer |
|---|---|
| Nitrosend | No. Not yet. Texting is coming soon and is not open to customers. |
| Klaviyo | Yes. Yes. Flows send email and texts. |
| Omnisend | Yes. Yes. Automations send email and texts. |
| Braze | Yes. Yes. Canvas journeys send texts. |
| Twilio | Not a yes or no. Twilio Studio builds messaging flows, with no marketing automation. |
| Postscript | Yes. Yes, in its visual flow builder. |
| SimpleTexting | Yes. Yes, drip campaigns and auto-replies. |
Two-way textingCan customers reply, and can a person or agent answer them in the product?Nitrosend: No.Klaviyo: Yes.Omnisend: Not a yes or no.Braze: Not a yes or no.Twilio: Yes.Postscript: Yes.SimpleTexting: Yes.
| Service | Answer |
|---|---|
| Nitrosend | No. Not yet. Texting is coming soon and is not open to customers. |
| Klaviyo | Yes. Yes. Replies land in its conversations inbox. |
| Omnisend | Not a yes or no. Not described on its pricing page. |
| Braze | Not a yes or no. Not described on the pages read today. |
| Twilio | Yes. Yes, through the API and Twilio Conversations. |
| Postscript | Yes. Yes. You can reply to texts from subscribers. |
| SimpleTexting | Yes. Yes. Replies are free and land in its inbox. |
Published price per textIs a per-text US rate printed on the pricing page?Nitrosend: No.Klaviyo: Yes.Omnisend: Yes.Braze: No.Twilio: Yes.Postscript: Yes.SimpleTexting: Yes.
| Service | Answer |
|---|---|
| Nitrosend | No. No. Texting is not available yet, so there is no rate. |
| Klaviyo | Yes. Yes. $0.01 a text to the US from a toll-free number. |
| Omnisend | Yes. Yes. From $0.007 a text, in credit packs. |
| Braze | No. No. Texts draw on Action Credits with no published rate. |
| Twilio | Yes. Yes. $0.0083 a text to the US. |
| Postscript | Yes. Yes. $0.009 a text on Starter. |
| SimpleTexting | Yes. Yes. Credits from 5.5 cents, less on bigger plans. |
Free plan with no time limitIs there a free plan that does not expire?Nitrosend: Yes.Klaviyo: Yes.Omnisend: Yes.Braze: No.Twilio: No.Postscript: No.SimpleTexting: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. 5,000 emails to start, then 500 a month. |
| Klaviyo | Yes. Yes, up to 250 active profiles and 500 emails a month. |
| Omnisend | Yes. Yes, up to 250 contacts. |
| Braze | No. No. A free trial. |
| Twilio | No. No. A 30-day trial. |
| Postscript | No. No. A free trial. |
| SimpleTexting | No. No. A free trial. |
Yes answersOut of the questions that have a yes or no for that service3 of 7 yes for Nitrosend7 of 7 yes for Klaviyo6 of 6 yes for Omnisend3 of 5 yes for Braze3 of 5 yes for Twilio3 of 6 yes for Postscript3 of 7 yes for SimpleTexting
At a glance
7 services, the same 7 tests, 100 points in all. In order: Nitrosend 76.5, Klaviyo 64, Omnisend 61.5, Braze 56.5, Twilio 43.5, Postscript 34.5, SimpleTexting 31. Nitrosend has the best score on Works from your AI assistant, Emails in your brand, no designer, Price, Free plan and Receipts and newsletters on one plan. Every price and feature was read on each company's own pages on September 26, 2026.
When another service is the better pick
These scores measure email marketing run from an AI assistant, for a store that also sends texts. Nitrosend's texting is coming soon, so for texts you need to send today, every service below is ahead of it. Read these before you choose.
- Pick Klaviyo if email and texts should share one profile on a published plan. It scores 9 on the editor and on integrations and support, texts are $0.01 each to the US from a toll-free number on its pricing page, and its official MCP server has a send_campaign tool. It bills on active profiles, $150 a month at 10,000. The Klaviyo alternatives page covers that trade.
- Pick Postscript if you run a Shopify store and texting is the main channel. The per-text rate and the platform fee are both on its pricing page, $0.009 a text on Starter with a $49 monthly minimum, plus carrier fees. Email is on a waitlist.
- Pick Omnisend if the budget is tight and you need email, texts and web push. Texts start at $0.007 each on its Pro plan, per its pricing page, and support is 24/7 on every plan.
- Pick Braze if you are a large consumer app that needs push and in-app messages too. It carries every channel on one contract, and like Attentive it publishes no price. The Braze alternatives page covers that move.
- Pick Twilio if you have developers and want the raw rate. It is $0.0083 a text segment plus carrier fees, and you build the campaign tools yourself. The Twilio alternatives page compares the APIs at that layer.
- Pick SimpleTexting if you are a small team and texting is the whole program. Contacts are unlimited, incoming replies are free on its pricing page, and 10,000 texts cost about $326 a month.
- Stay on Attentive if texting is your largest revenue channel and you have the volume to negotiate. It is one of the strongest SMS products on the market, with deep list-growth tooling and a beta MCP server that drafts campaigns and, once write access is switched on, can schedule a send.
What each one costs in 2026
Attentive's pricing page tells you what the price depends on, not what it is: messages sent, subscriber list size, channels used and the AI tools you add. Every package says pricing is based on list size and messages sent, and the full suite is custom. The tables price the alternatives. The first is the email side, at the volumes used on every email comparison on this site. The second is 10,000 US texts a month, which is not scored, because not every service publishes a rate. Nitrosend has no text rate because its texting is not available yet.
What sending costs
List prices, USD, monthly, September 26, 2026| Service | 20,000 emails a month | 1,000,000 emails a month |
|---|---|---|
| Nitrosend (pricing page) | $20Starter, contacts unlimited | $650Scale, contacts unlimited, including overage |
| Klaviyo (pricing page) | $150Email, 10,000 active profiles | Ask salesBy quote. The published slider stops at 150,000 profiles, $1,955 |
| Omnisend (pricing page) | $132Standard, paid monthly. The page opens on a 30% prepay discount | Ask salesBy quote. Published tiers stop at 150,000 contacts, $1,456 |
| Braze (pricing page) | Ask salesNo price published | Ask salesNo price published |
| Twilio (pricing page) | $60SendGrid Marketing Campaigns Advanced, the first plan with automation. A second product and bill | Ask salesSendGrid quote above 200,000 contacts. A second product and bill |
| Postscript (pricing page) | WaitlistEmail is on a waitlist, with no price | WaitlistEmail is on a waitlist, with no price |
| SimpleTexting (pricing page) | No emailSells no email | No emailSells no email |
At 20,000 emails a month, Nitrosend is $20. Twilio's email is SendGrid, a second product, at $60 for 10,000 contacts on the first plan with automation. Omnisend is $132 and Klaviyo $150. Braze publishes no price, Postscript's email is on a waitlist and SimpleTexting sells no email.
At a million emails, Nitrosend is $650, and everyone else here that sells email moves to a quote.
What 10,000 texts cost
List prices, USD, monthly, September 26, 2026| Service | 10,000 US texts a month |
|---|---|
| Nitrosend (pricing page) | Not yet availableTexting is coming soon. Email only today |
| Klaviyo (pricing page) | $100$0.01 a text to the US from a toll-free number, with provider fees where they apply |
| Omnisend (pricing page) | $9010,588 US texts for $90, added to the Pro plan |
| Braze (pricing page) | Ask salesAction Credits, no published rate |
| Twilio (pricing page) | $83Lowest. $0.0083 a text, plus carrier fees and a number |
| Postscript (pricing page) | $90Starter, $0.009 a text, plus carrier fees averaging $0.0033 |
| SimpleTexting (pricing page) | $326.507,500 credits for $229, 2,500 more at 3.5 cents, and a $10 number |
For texts, the published rates run from $0.007 on Omnisend, then $0.0083 on Twilio and $0.009 on Postscript, to $0.01 on Klaviyo, all before carrier fees. That range is the number to take into an Attentive renewal call. Two things move it more than the choice of vendor.
The first is volume. Carrier fees are added on top whichever platform sends the text, the published rates sit within three-tenths of a cent of each other, and the lower rates go to whoever sends the most. Twilio's own pricing page tells growing senders to talk to its account team about volume discounts. A large Attentive account with a negotiated rate can be hard to beat on texts alone, which is why the email side should decide the move.
The second is the segment. Every rate above is charged per segment, not per text. Attentive's carrier fee terms say a text over 160 characters, or over 70 if it contains an emoji or an accented character, goes out as several segments. Twilio's character limit guide adds that a single curly quotation mark does the same, and that a 140-character text with one such character is billed as two. AI assistants write curly quotes and emoji by habit. When an assistant drafts the texts, ask it for straight quotes, no emoji and under 160 characters, and check the length before the send is approved, or the real price can be double the rate in the table.
How we scored
Every service gets a score out of 10 on the same seven tests. Each test is worth a set number of points, 100 in all. These are the tests and points used on every email marketing comparison on this site, applied here to a store that sends email and texts. Working from your AI assistant and price are worth the most, 20 points each. The editor and the integrations, support and track record share 30 points.
Each test is a question with one answer per service, checked against the service's own pages on September 26, 2026. A 10 means it does the job fully on its normal plans. A 5 means it does part of it, or only on a higher plan or in a second product.
Works from your AI assistant, 20 points. Can an agent inside Claude, ChatGPT, Cursor or Codex compose a marketing campaign, test it, and send it, with no person opening the web app between the prompt and the send? An approval step the person answers in the chat counts as inside the agent. Moving into the web app to finish does not. Scored on one written rule for every vendor: a first-party server the vendor runs and that can send counts fully; a third-party wrapper (Zapier, Composio, Kanopi, community servers) counts for less; a server that only drafts or reads counts for less than one that sends.
Emails in your brand, no designer, 10 points. Does the product learn your logo, colors, fonts and voice from your own site and apply them to every email it drafts, on the plan most small teams start on?
Price, 20 points. What does email cost each month at 20,000 emails, a 10,000-contact list emailed twice, and at 1,000,000, a 500,000-contact list emailed twice? Scored on list prices in US dollars, paid monthly, at the cheapest plan that holds the contacts, covers the sends and includes automated emails such as a welcome series. Every ranking on this site uses the same fixed scale. At 20,000 emails, $20 or less scores 10, then $25 scores 9, $32 scores 8, $40 scores 7, $50 scores 6, $70 scores 5, $100 scores 4 and $140 scores 3. At 1,000,000, $500 or less scores 10, then $625, $800, $1,000, $1,250, $1,750, $2,500 and $3,500 step down the same way. Anything dearer, or a price given only by quote, scores 2. A free product scores 10. The score is the average of the two. A service that sells no email scores 0. Text message prices are shown in the price table but not scored, because not every service here publishes one. Nitrosend has no text rate because its texting is not available yet.
Free plan, 10 points. How far can a team get on the free plan before it has to pay: contacts, total sends, and the daily ceiling.
Receipts and newsletters on one plan, 10 points. Can receipts, password resets and newsletters go out from one account, on one bill, through one API?
Editor for building by hand, 15 points. For a person who wants to build the email themselves: how mature are the visual editor and the template library?
Integrations, support and track record, 15 points. How many tools does it plug into, what support comes with the plan, and how long has it been doing this at scale?
Scoring texting tools on email tests is a choice, and it decides the order. A service that sells no email scores 0 on price and low on the one-plan test, whatever its text rate. Text prices and inbox placement are not scored, and no test scores whether a service's texting is live. Nitrosend's texting is coming soon, so its score rests on the email side and the assistant alone, and the yes-or-no table marks its texting rows as not yet available. Attentive itself is not ranked, because this page is about what replaces it.
Why people leave Attentive
The complaint is not the product. It is that you cannot price it.
Attentive does publish per-message numbers, in detail, on its carrier delivery fees page. In the table marked current as of October 1, 2026, the US short-code fee for a sent text is $0.0035 on AT&T, $0.0045 on T-Mobile, Sprint and US Cellular and $0.0050 on Verizon, with US Cellular at $0.0050 on 10DLC and sent MMS at $0.007 to $0.010. Those are pass-through fees, charged in addition to the rate in your Attentive order form, and the terms apply them to each segment sent or received, so a subscriber's reply carries a fee too. So the part of the bill that goes to the carrier is published to four decimal places, and the part that goes to Attentive is not. You cannot work out what 100,000 texts cost from anything on the site.
G2 rated Attentive 4.5 out of 5 across 1,486 reviews on September 7, 2026, a strong product score, and G2's own summary says users find the pricing expensive, particularly smaller brands with growing lists.
Two things repeated elsewhere could not be verified and are not stated here. The widely quoted $5,000 monthly minimum plus a revenue share traces back to a page that now returns a 404. Contract length and cancellation terms could not be confirmed either, because the terms page returned a 404 when checked.
Which Attentive alternative suits a store where email earns more than texting?
Klaviyo, if you want one profile driving both and can live with billing per profile. Nitrosend, if you would rather not pay per contact at all and want an AI assistant running the email, with texting coming soon and a separate SMS tool until then. In both cases, size the decision on your email volume first, because that is where the money is, and treat the text rate as the second question. A dedicated SMS platform is the wrong shape of purchase for a business whose texting supports its email.
George Hartley, Nitrosend's co-founder, saw the same pattern from the vendor side at his last company: "At SmartrMail, we built SMS functionality because a lot of people were saying they were going to do SMS, but most of our users weren't doing SMS with someone else, and we didn't get much take up." Plan texting from what the store sends today, not from what it expects to send.
You can also keep Attentive for texting and move only email. The two are separate systems, so splitting them costs shared reporting and a shared profile, not deliverability. On the email side it takes DNS: the new sender's DKIM record on your sending domain, both senders in one SPF record during the overlap, and a DMARC policy you enforce. The email authentication page has the records.
How to move off Attentive without losing your subscribers
- Export consent, not just numbers. Take each subscriber's consent record, the sign-up timestamp, source and keyword, because that record proves consent if a carrier or a regulator asks.
- Register 10DLC with the new provider before you send. Twilio, for one, blocks texts to US numbers sent from a 10DLC number that is not tied to an approved campaign.
- Rebuild the journeys that earn money first. Journeys do not export, so start with the two or three that drive revenue. The email automation workflows page covers the email side.
- Move email and texting on different weeks. Changing both at once makes it hard to see which change caused a drop.
Attentive alternatives FAQ
For a store where email earns more than texting, Nitrosend, with the top score here, 76.5 out of 100: an AI assistant runs the email, the email price is published, and texting is coming soon. Pick Klaviyo if email and texts should share one profile on a published plan, Postscript if you are on Shopify and texting is the main channel, and Omnisend on a tight budget.
Not for its own services. The pricing page lists what the price depends on, which is messages sent, list size, channels and AI tools, and every package says pricing is based on list size and messages sent. There is no free plan, and there is a free trial. The only published per-message figures are the carrier fees it passes through.
On published rates, Omnisend from $0.007, Twilio at $0.0083 and Postscript at $0.009 on Starter, all before carrier fees of about $0.0035 to $0.0050. Klaviyo is $0.01 to the US from a toll-free number. At real volume every vendor negotiates, so the published rate is the starting point.
Not today. Nitrosend's texting is coming soon and is not open to customers yet, so the texts Attentive sends need another tool for now. If email is your main channel, Nitrosend takes the email side with unlimited contacts, and a texting-led program belongs on a dedicated SMS tool.
Add the Nitrosend connector in Claude, or the MCP server at api.nitrosend.com/mcp in ChatGPT, Cursor or Codex, and sign in with OAuth. Ask for the campaign or flow in the chat. Campaigns and flows stay drafts until they are approved, while a single transactional email sends on the call. Texting is coming soon, so until it opens a text step needs a separate SMS tool. The Nitrosend MCP docs have the setup for each client.
Partly. Attentive's MCP server is in beta and has to be switched on for your company. It connects read-only, and once you switch on write access an assistant can draft and edit campaigns and build journeys and segments. Attentive's docs class scheduling or launching a send as a higher-risk action and say to keep a person in the loop for it; the server asks for confirmation only if your MCP client supports confirmation prompts. Nitrosend's lets an assistant create the account and write the emails, and the check sits on the server: campaigns and flows stay drafts until they are approved. The what is MCP page explains the protocol.
Nitrosend, which scores 9 out of 10 on working from your AI assistant. Its official MCP server writes and sends email and text campaigns from Claude, ChatGPT, Cursor or Codex, and campaigns and flows stay drafts until they are approved. Klaviyo is next at 8, and its official MCP server has a send_campaign tool. Omnisend also scores 8: its MCP server connects by OAuth and its execute tool can send a campaign and switch on an automation. Postscript and SimpleTexting score 2, with no first-party route.
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