nitrosend vs Loops
Loops modernized the ESP. nitrosend made the ESP optional. Here's how we compare on the things that matter.
| nitrosend | Loops | |
|---|---|---|
| Approach | ✦ AI-native | Modern dashboard-first ESP |
| Primary interface | ✦ MCP + API | Web dashboard |
| Contact pricing | ✦ Unlimited, always | Per-contact (subscriber tiers) |
| Pricing model | ✦ Pay per send | Per-contact tiers |
| AI capabilities | ✦ Full-stack AI agent
Writes, designs, segments, sends, learns | None |
| MCP support | ✦ Native
Claude, ChatGPT, Cursor, Codex, Gemini | None |
| BYO infrastructure | ✦ Yes
Sending + AI keys | No |
| Setup time | ✦ 5 minutes | 10-30 minutes |
| Transactional email | ✦ Yes, built in | No |
| Starting price (paid) | ✦ $20/mo
25K emails, unlimited contacts | $49/mo 5K contacts |
| At 100K contacts | ✦ $100/mo
Pro plan, 150K emails | Custom pricing Per-contact tiers, contact sales |
| At 1M contacts (enterprise) | ✦ ~$500-800/mo
Custom plan, 1M emails | $2,000-5,000+/mo (est.) Custom enterprise pricing |
The differences that matter.
AI-native, not dashboard-first
Loops modernized the ESP dashboard. nitrosend went further -- the AI is the primary interface. Your agent writes campaigns, designs emails, builds segments, and sends. The dashboard is secondary.
Unlimited contacts, pay per send
Loops charges by contacts starting at $49/mo for just 5K. nitrosend starts at $20/mo with unlimited contacts. You only pay for emails you actually send. Import your whole list for free.
MCP-native
Work from Claude, ChatGPT, Cursor, Codex, or Gemini. Your AI agent talks directly to nitrosend via MCP. No browser needed. Loops has no MCP support -- you're stuck in their dashboard.
Transactional + marketing
Loops is marketing-only with no transactional email support. nitrosend handles both transactional and marketing email in one platform. Plus BYO infrastructure if you want maximum control.
Ready to switch from Loops?
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