nitrosend vs Loops.

Same modern aesthetic, different operator.

TL;DR

Loops is the modern dashboard-first ESP for SaaS companies. Clean UI, event-based sending, audiences and flows and transactional in one product. Very good if a human is the operator and that human likes clicking in a browser.

nitrosend is the same category of modern ESP, except the primary operator is an AI agent. Every Loops feature has an MCP equivalent in nitrosend, and we add BYO sending keys so you can keep your existing provider, plus unlimited contacts on every plan (Loops tiers on contacts).

Pricing math

What you actually pay.

Same volume. Real numbers. Pick the row closest to your scale.

Scenario	nitrosend	Loops
Free tier	500 emails/mo, unlimited contacts	4,000 emails per 30 days, 1,000 contacts
20,000 emails/mo	$20 Pro, unlimited contacts	Paid tier (audience-size dependent)
100,000 emails/mo	$100 Ultra, unlimited contacts	Paid tier (audience-size dependent)
1,000,000 emails/mo	~$500-800 (full stack)	High tier (audience-size dependent)

Prices accurate as of April 2026. Check vendor sites for current.

Migration

How to switch (or run side by side).

No big-bang migrations. Move the pieces you want, keep what works.

Export contacts from Loops as CSV. Import via `nitro_import_contacts` or the `/v1/my/contacts/import` endpoint.
Recreate flows using `nitro_compose_flow` from your AI agent. Describe the flow in plain English; the agent builds it.
Keep Loops running in parallel for a week while you validate nitrosend sends look right.
Switch your app's transactional calls to nitrosend when you're confident. Same fire-and-forget shape.
Optionally route sending through a BYO provider (Amazon SES, Resend, Postmark, Mailgun, or SendGrid) on Pro or Ultra to keep your existing sending infrastructure.

Honest credit

What Loops does well.

Picking a tool is about fit, not tribalism. Here's where Loops genuinely shines.

Opinionated UX that reduces email-marketing decision fatigue. The built-in audiences + flows + transactional model is well-paved for SaaS.
Excellent dashboard for a human operator. Clean visual editor, clear analytics, low learning curve.
Good event-based sending and transactional handling in one product.
Mature Stripe, Segment, and webhook integrations.
Active, responsive team and a strong design-led brand.

What nitrosend adds

Where we think we're better.

Full product surface for AI agents: 21-tool MCP covering transactional, marketing, flows, contacts, templates, segments, deliverability, billing. Not just send.
Unlimited contacts on every plan, including Free. No contact-count tax as your list grows.
BYO sending keys on Pro and above: keep your existing Resend, SES, Postmark, Mailgun, or SendGrid reputation and route sends through them while nitrosend runs the platform.
Transactional and marketing streams are deliverability-isolated, same discipline as the transactional-specialist tools.
Clean REST API and typed Node SDK alongside the MCP, so developers can use whichever interface they prefer.

Use case fit

When to pick which.

Pick Loops if

A human marketer is the primary operator, you like Loops' specific opinionated UX, and you're happy with contact-tier pricing.

Pick nitrosend if

You want AI agents as the primary operator, you want unlimited contacts, or you want BYO sending so you can keep your current provider.

FAQ

Loops vs nitrosend - common questions.

Does Loops have an MCP server?

Not at time of writing. Loops is dashboard-first with a REST API. If you want to drive email from Claude, Cursor, or ChatGPT, nitrosend's MCP covers it.

Is nitrosend cheaper than Loops?

Usually yes, because Loops tiers on contacts and nitrosend doesn't. A SaaS with 50,000 contacts and 20,000 emails/mo pays $20 on nitrosend Pro and roughly $49 on Loops. The gap widens as contact count grows.

Can nitrosend do event-triggered emails like Loops?

Yes. Use `nitro_compose_flow` with an event trigger. Same concept Loops uses, exposed as both a REST API and an MCP tool.

Do I have to use AI to use nitrosend?

No. The REST API and Node SDK work without touching the MCP or AI features at all. The AI layer is an addition, not a requirement.

Start with the free tier.

500 emails/month, unlimited contacts, full MCP and API access. No credit card.

nitrosend is the fastest email platform that works where you work. Prompt it from Claude. Trigger it from your code. Let it run your email marketing while you build your product.

It's not an email tool with AI features. It's an AI that does your email marketing.

We're obsessed with speed. Not because speed is trendy, but because speed is the thing that separates the people who ship things that change lives from the people who plan to ship. Every minute you spend configuring email automations is a minute you're not talking to customers, writing code, or selling.

We believe the best tools disappear into your workflow. You shouldn't have to learn our interface.

We're George, Ed and Kam, and we're building nitrosend because the world has shifted and email hasn't caught up. Until now - welcome to faster email.