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Email for coaches and consultants

Set up your practice’s email in one prompt.

Draft the five email flows your practice needs in Claude or ChatGPT, then review them before they go live.

The promptskills/coaches.md

Then paste it into Claude or ChatGPT.Start free
Use Nitrosend to set up the email basics for my coaching or consulting practice: 

Read https://nitrosend.com/skills/coaches.md and follow it step by step.

1. Connect Nitrosend.
2. Check what I already have, then build what is missing as drafts: discovery call reminders, lead magnet delivery, nurture, client onboarding, and a testimonial and referral ask.
3. Send me a test of every email.
4. Ask me before anything goes live, before you change DNS, before you import contacts and before you connect my booking tool.

Paste it into Claude, ChatGPT, Cursor or Codex.On your phone? Email it to yourself

Set up these five email flows for your practice.

Start with these five flows, in this order, then send one short email a week. If you already have a welcome email, your agent checks what exists and builds only what is missing.

  1. 01

    Discovery call reminders

    Get the people who booked a call to show up ready to talk.

    1. Starts whenSomeone books a discovery call
    2. WaitUntil 24 hours before the call
    3. WaitUntil 1 hour before
    4. IfThey miss the call
    5. Stops whenThey attend, cancel or rebook

    28%fewer no-shows with automated reminders, Calendly user average

    On booking
    Larkspur
    Your call is booked

    Thursday at
    2:00 pm.

    Thirty minutes on video. Bring one thing from work that is bothering you.

    When
    Thu 2:00 pm
    Length
    30 minutes
    Where
    Video call
    Add it to your calendar
    24 hours before
    Larkspur
    Tomorrow

    One question
    before we talk.

    What would make tomorrow worth your half hour? Reply with a line and I will start there.

    Move the callMaya
    After a no-show
    Larkspur

    We missed
    each other.

    No harm done. Weeks get away from all of us. If the time still matters, pick another one.

    Pick a new timeMaya
  2. 02

    Lead magnet delivery

    Confirm the address, then send what you promised.

    1. Starts whenSomeone asks for your lead magnet
    2. IfThey confirm
    3. Stops whenThe download is sent. The nurture takes over

    16.6%click rate on welcome emails, industry average

    Right away
    Larkspur
    One quick step

    Please confirm
    your email.

    Tap the button and I will send the one-on-one agenda straight over.

    Yes, send it
    On confirm
    Larkspur
    Your download

    Your agenda
    is here.

    One page for your next one-on-one. Reply and tell me how many people you manage.

    An open notebook, a pencil and a cup of tea on a pale oak desk by a window.Download the agenda
  3. 03

    Nurture sequence

    Turn a new subscriber into a booked discovery call.

    1. Starts whenTwo days after the lead magnet is delivered
    2. Wait3 days
    3. Wait4 days
    4. Wait5 days
    5. Stops whenThey book a call. The call flow takes over
    Day 2
    Larkspur
    Try this today

    Let them set
    the agenda.

    Ask each person to add the first item before you meet. The meeting changes when it starts with them.

    See a filled-in example
    Day 5
    Larkspur
    A client story

    Priya’s first
    ten weeks.

    She was promoted over her friends and dreaded Mondays. Here is the one habit that changed her week.

    Read Priya’s story
    Day 14
    Larkspur
    When you are ready

    Thirty minutes,
    no pitch.

    Bring one problem from this week. We will work on it, and you will know by the end if coaching fits.

    Two linen armchairs angled toward each other beside a sunlit window.Book a discovery callMaya
  4. 04

    Client onboarding

    Take a new client from yes to a prepared first session.

    1. Starts whenA new client signs or pays
    2. Wait1 day
    3. IfThe form is not back after 3 days
    4. WaitUntil 2 days before the first session
    5. Stops whenThe first session happens
    Right away
    Larkspur
    Welcome

    I am glad
    you are here.

    Here is how the next two weeks go.

    • Tomorrow: a short intake form
    • This week: we set your session times
    • Before session one: a page of prep
    See how sessions workMaya
    Day 1
    Larkspur
    Before we meet

    Ten minutes
    of homework.

    Your answers shape our first session. Write the way you talk. Nobody is grading it.

    Open the intake form
    2 days before
    Larkspur
    Session one

    Tuesday at
    10:00 am.

    Find a quiet room and bring your intake notes. I will bring the questions.

    Where
    Video call
    Length
    60 minutes
    Bring
    Intake notes
    Get the join link
  5. 05

    Testimonial and referral ask

    Ask happy clients for their words and one introduction.

    1. Starts whenA client reaches a milestone you choose
    2. IfThey reply with good news
    3. Wait7 days
    4. Stops whenThey answer, decline, or the work ends
    At the milestone
    Larkspur
    Six sessions in

    How is it
    going, really?

    Hit reply and tell me one thing that has changed at work since we started. Small counts.

    Maya
    After a good reply
    Larkspur
    A small favor

    May I
    quote you?

    What you wrote would help someone who is where you were in March. First name and role only, and you see it first.

    Yes, quote me
    1 week later
    Larkspur
    One introduction

    Who else should
    I meet?

    If a new manager comes to mind, forward this note or reply with their name. I will take it from there.

    Introduce someoneMaya

Benchmarks: Calendly no-show guide, 2020 (self-reported); GetResponse Email Marketing Benchmarks, 2024.

Then set it up for the businesses you back.

Ask support to switch on the Clients page, then create an account for each business you advise or fund and run this plan in it. Each business owns its account and picks its own paid plan, and you keep a seat they can remove. The partner program pays 40% recurring commission on every client you refer, on any plan (terms apply).

How to run it.

  1. 1

    Copy the prompt

    Paste it into Claude or ChatGPT. Your agent reads your site first and asks only what it cannot find, such as how your booking tool fits in.

  2. 2

    See your flows built

    It confirms the plan in one message, then builds all five flows as drafts in your own voice.

  3. 3

    Review, test, go live

    Your agent sends you a test of every email and switches on only the flows you approve.

Set up with Nitrosend

Your agent connects Nitrosend, reads your site for your look and voice, and drafts the five flows. If you advise, coach or fund several businesses, you set up each one the same way from the Clients page.

Start free Free to start: 5,000 emails up front, then 500 free every month. No card needed.
  • Bookings from your calendar tool can start a flow, and your agent asks before it connects anything
  • Every business you set up owns its account, and you keep a seat they can remove
  • Unlimited contacts. You pay for what you send

What your agent reads.

The skill is a plain text file you can read before you run it.

Read the skill file
skills/coaches.mdplain text
  1. One message to confirm the plan and how your booking tool fits in
  2. Five flows, with timings and the job of every email
  3. A test of every email and every link
  4. A go-live checklist: your domain, double opt-in and your yes

The numbers to measure against.

The plan on this page comes from the Email Marketing Bible, the open-source email skill we maintain: 908 sources, 49 practitioners and 19 industry playbooks. No one publishes solid benchmarks for coaching practices, so these are the closest sourced numbers. Read the Email Marketing Bible.

  • 28%fewer no-shows with automated reminders, among Calendly’s sales usersCalendly no-show guide, 2020 (self-reported)
  • 16.6%average click rate on welcome emails, against 3.25% for all emailGetResponse Email Marketing Benchmarks, 2024
  • 6.6%median conversion rate across 41,000 landing pagesUnbounce Conversion Benchmark Report, 2024

  • Email at least weekly, because a monthly newsletter is a fast route to being forgotten.

    Ian Brodie, author of Email Persuasion

  • Tell one story across five emails, each opening a loop the next one closes.

    Andre Chaperon, creator of the Soap Opera Sequence

  • Write the weekly email in 20 minutes: a personal update, one tip, one call to action.

    Liz Wilcox, email marketing strategist

From the team behind Sendicate and SmartrMail.

We’ve built email companies before. George and Ed ran Sendicate, a newsletter platform with 28,000 users, then co-founded SmartrMail with Kam as CTO. SmartrMail sent 6 billion emails before Relay Commerce acquired it in 2022.

Customers & Platforms

  • Cursor: Nitrosend plugin in the Cursor Marketplace
  • Create Academy
  • OpenAI: Nitrosend plugin for ChatGPT and Codex
  • Elita
  • Anthropic: Nitrosend is in the Claude connector directory
  • Matilda Stitch Co
  • Vercel: Nitrosend connects natively in v0
  • Conversion Factory
  • Nitrosend is a registered SpaceX Super Intelligence Marketplace Partner
  • Evatto
  • Available in AWS Marketplace: Nitrosend is listed on AWS Marketplace
  • Royals Hair
  • Basestack
  • Hill Speed Group
  • Bartley Legal
  • Global Flourishing Study
  • Grow Brave Studios
  • HapaWire

The Best AI Email Marketing Tool.

See the whole wall

“I just want it to be really easy. [...] And then I found Nitrosend. Was like, shut the front door.”

Hill Speed GroupLeigh Roy, Founder coach

“No other law firms are doing this. It just looks beautiful. Maybe the big ones, but not the small boutiques.”

Bartley LegalRhian Bartley, Criminal defence lawyer
Garance D.Owner, Small-Business
Lets Me Focus on My Practice

I can focus on what’s most important for my practice without having to understand everything about email marketing.

“Just being able to say what you want and have it happen is quite a shift.”

Grow Brave StudiosJacqueline du Plessis, Workshop host

“I’ve tried GoHighLevel four times. When I got to this part, it was just too many clicks and too many steps to just create a flow. So I can’t wait to create a flow through Claude Code.”

TalonKim Stewart, Marketing Manager

“I migrated from MailerLite because I didn’t want another dashboard, and the drag-and-drop builder was so tacky. I just set it up once, and now Claude knows which template to use. My emails are 90% created automatically now. It saves me time.”

Go-to-market for Shopify appsOhad Michaeli, Consultant

“It’s been super clear and really excellent. Oh my god, I love that.”

Modern School of Ancient ArtsBiela McMillan, Founder

“I’m 68 years old. And this kind of assistance is not something I ever dreamed of.”

Garrick Davis World BluesGarrick Davis, Blues musician, World Blues Letters
Verified UserInformation Technology and Services
Speeds Up Email Creation with AI Ease

I really like Nitrosend for its speed; going from zero to setting up emails is crazy quick.

“I don’t need to be in Nitrosend. I can just have a conversation through Claude.”

My Speaking ScoreJohn Healy, Founder

“Everything connected back to Claude.”

Pathway PropertyArshad Zacky, Director

“What in the world? This is crazy.”

GathermoreJen Hattauer, Founder
Customer reviews

Go deeper.

Real emails to study

Guides

Switching

More setup guides

Questions people ask.

What emails should a coach or consultant set up first?

Discovery call confirmation and reminders, lead magnet delivery with double opt-in, a nurture sequence that ends in a call booking, client onboarding, and a testimonial and referral ask, in that order. Call reminders come first because they protect calls already on your calendar. Once those are live, send one short email a week.

Can Claude or ChatGPT set up email marketing for my coaching business?

Yes. Paste the prompt on this page into Claude or ChatGPT. It reads a short skill file, connects Nitrosend, works out how your booking tool fits in, builds the five flows as drafts and sends you a test of each. You approve what goes live.

Do I have to switch from Kit or Mailchimp?

Not all at once. Your agent builds the five flows in Nitrosend as drafts, and nothing sends until you approve it. When you are ready, it brings your subscribers across with their unsubscribes, after your yes. Your booking tool keeps sending its own invites and reminders.

Will my agent send anything without asking me?

The prompt tells it to build drafts, send tests only to you, and ask before anything goes live, before DNS changes, before importing contacts and before connecting your booking tool. For a hard stop on top of that, turn on Safe Mode in Nitrosend and every send waits for your approval.

How often should a coach email their list?

At least once a week. Ian Brodie, who writes about email for professional services, advises short weekly emails over one long monthly newsletter, because a monthly cadence gets you forgotten. Keep each email to one idea and one clear next step. Your agent drafts the first one as part of the setup.

What does it cost?

Free to start: 5,000 emails up front, then 500 free every month. No card needed. Contacts are unlimited on every plan, so a growing list of subscribers and past clients costs nothing to store. You pay for what you send. Starter is $20 a month for 20,000 emails.

Five flows. One prompt.

Create your account and paste the prompt into the agent you already use.

Start free
Free to start: 5,000 emails up front, then 500 free every month. No card needed.