LOWLAND HOME
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Return to your cartEmail for agencies
Set up each client’s email in one prompt.
Draft each client’s email flows and monthly report in Claude or ChatGPT, then review them before they go live.
Use Nitrosend to set up the email basics for my client:
Read https://nitrosend.com/skills/agencies.md and follow it step by step.
1. Connect Nitrosend and work in this client's own brand or client account.
2. Audit what the client already has, then build what is missing as drafts: the core flows for their kind of business, a monthly test plan and a monthly report email.
3. Send me a test of every email.
4. Ask me before anything goes live, before you change DNS and before you import contacts.Paste it into Claude, ChatGPT, Cursor or Codex.On your phone? Email it to yourself
Set up these five email jobs for every client.
Start with these five jobs for each client, in this order. Already built a client a welcome flow? Your agent checks what exists and builds only what is missing.
- 01
Email audit, then the fastest missing flow
Find what each client is missing and build the flow that pays back first.
- Starts whenYou connect a client’s account and list its flows
- IfA store has no cart flow: build it first
- Wait1 to 4 hours after a checkout is left
- Email1 to 4 hours after a checkout is leftA plain reminder with the cart. No discount.
- WaitUntil 24 hours
- EmailUntil 24 hoursAnswer the usual objections: shipping, returns, care.
- WaitUntil 48 hours
- EmailUntil 48 hoursA small incentive, first-time buyers only.
- Stops whenThey order
$6.77revenue per recipient from cart flows, industry average
1 hour LOWLAND HOMEStill in your cartYour bowls
are waiting.We saved your cart. Pick up where you left off.
Return to your cartStoneware Dinner BowlOat glaze · Set of 424 hours LOWLAND HOMEBefore you decideGood to know
before you buy.- Dishwasher and microwave safe
- Packed without plastic, ships in two days
- Free returns for 30 days
48 hours LOWLAND HOMEYour first orderA little off
your first set.Use SAMPLE10 at checkout for 10% off. Yours until Sunday night.
Finish your order - 02
Core flows for a store client
Fill in the rest of the set a store earns from, in the client’s own brand.
- Starts whenThe audit lists what is still missing
- IfNo welcome: 4 to 6 emails over 14 days
- IfNo post-purchase: confirm, care, review, cross-sell
- IfNo browse abandonment: 1 email at 24 hours
- IfNo win-back: 3 emails after 60 to 90 quiet days
- Stops whenEach flow is live, or parked with a reason
$5.75revenue per recipient from welcome flows, industry average
Welcome LOWLAND HOMEWelcomePull up
a chair.New pieces, restocks and the people who make them. About twice a month.
See the best sellersPost-purchase LOWLAND HOMEOrder #2087Thanks for
your order.We’ll email you when it ships.
- Stoneware Dinner Bowl, set of 4
- $64.00
- Shipping
- Free
- Total
- $64.00
Win-back LOWLAND HOMEIt’s been a whileNew on
the shelves.A few pieces have arrived since your last order.
See what’s new - 03
Core flows for a service client
Get a new lead to a first booking, then keep them coming back.
- Starts whenSomeone signs up or books for the first time
- EmailRight awayWelcome. Aim everything at a first visit in 7 days.
- WaitUntil the first visit is done
- EmailUntil the first visit is doneThank them and ask for a review.
- WaitUntil a milestone, like the tenth class
- EmailUntil a milestone, like the tenth classMark it. Suggest what regulars try next.
- WaitUntil they miss twice their usual gap
- EmailUntil they miss twice their usual gapA nudge with their usual slot, one tap to book.
- Stops whenThey book. A new visit restarts it
Right away Tern Street PilatesWelcomeBook your first
class this week.New to the reformer? Start with Foundations. We have the mats. Bring water and grip socks.
Pick a Foundations classAfter the first class Tern Street PilatesHow was your
first class?Tell us in two minutes. It helps the next person decide to walk in.
Leave a reviewGone quiet Tern Street PilatesWe saved your spotIt’s been
a few weeks.Your usual Tuesday 6pm has room this week.
Book Tuesday - 04
Monthly test plan
Run three tests a month for each client and write down what each one teaches.
- Starts whenA new month starts
- EmailRight awayOne subject line test.
- WaitUntil week 2
- EmailUntil week 2One send-time test.
- WaitUntil week 3
- EmailUntil week 3One content test.
- IfList under about 10,000: test big swings only
- Stops whenA winner is picked on clicks and logged for the team
1.69%campaign click rate, industry average
Version A LOWLAND HOMEBack in stockThe oat glaze
is back.Bowls, plates and mugs, restocked in small batches.
Shop the restockVersion B LOWLAND HOMEBack in stockSet the table
for Sunday.Bowls, plates and mugs, restocked in small batches.
Shop the restock - 05
Monthly client report email
Tell the client what email did last month and what you will do next.
- Starts whenThe month closes
- EmailRight awayOne report: results, what you tested, what’s next.
- IfComplaints or bounces jumped: lead with that
- WaitEvery third month
- EmailEvery third monthA strategy review with a plan for the next quarter.
0.06%spam complaint rate, industry average
First week of the month halfmoonLowland Home · OctoberYour email,
last month.The new cart flow is your best earner. Here is the short version.
- Emails sent
- 18,400
- Click rate
- 2.4%
- Orders from email
- 212
- Next test
- Send time
Benchmarks: Klaviyo flow benchmarks, October 2026 (USD); Klaviyo email benchmarks, 2026; Validity Benchmark Report, 2026.
Then hand each account over once it is built.
Invite the owner when the account is ready. They claim it and pick a paid plan before it can send. You keep a revocable seat and keep running the monthly plan.
How to run it.
- 1
Copy the prompt
Paste it into Claude or ChatGPT with one client’s website. Your agent reads the site first and asks only what it cannot find.
- 2
See the client’s flows built
It audits what the client has, confirms the plan in one message, then builds what is missing as drafts in the client’s own brand.
- 3
Review, test, go live
Your agent sends you a test of every email, then switches on only what you approve.
One brand per client in Nitrosend
Nitrosend works as a multi-client email platform: each client is a separate brand in your account, or a client-owned account you create from the Clients page. The client owns that account from day one and you keep a revocable seat, as set out on nitrosend.com/agencies.
Start free Free to start: 5,000 emails up front, then 500 free every month. No card needed.
- One login for every client. The skill has your agent confirm the brand before each job
- Each client sends from their own subdomain, with their own list and suppressions
- 40% recurring commission on every plan for each client you refer. Terms apply
What your agent reads.
The skill is a plain text file you can read before you run it.
Read the skill file- A brand for each client, and an audit of what they have
- The core flows by vertical, built as drafts before any DNS work
- A monthly test plan and a client reporting email
- A go-live checklist and a handover that wait for your yes
The numbers to measure each client against.
The plan on this page comes from the Email Marketing Bible, the open-source email skill we maintain: 908 sources, 49 practitioners and 19 industry playbooks. Read the Email Marketing Bible.
- 41%of email revenue comes from flows, on 5.3% of sendsKlaviyo email benchmarks, 2026
- 68.4%of 67,336 tracked company domains had no DMARC record or sat at p=noneCipherCue DMARC data, July 2026
- 87.2%of email reaches the inbox, industry averageValidity Benchmark Report, 2026
Track metrics by client vertical, because a good open rate in one is mediocre in another.
Scott Cohen, InboxArmyMost brands he audits are missing three or four of the core flows.
Chase Dimond, Structured AgencyPlan tests a quarter ahead and tie each one to a business question.
Gavin Laugenie, Dotdigital
From the team behind SmartrMail.
We’ve built email companies before. George and Ed co-founded SmartrMail, with Kam as CTO, and grew it to 12,000 stores and 6 billion emails before Relay Commerce acquired it in 2022. On Nitrosend, every client account is client-owned from day one and you keep a revocable seat.
Customers & Platforms
The Best AI Email Marketing Tool.
“I have all these agents that are built that are running this stuff, and you guys are great because you’re in that first wave [...] with companies built to be run by agents, not humans.”
Tyler Alfred, Owner“The way you set up the onboarding was awesome. The level of detail.”
Greywolf AgencyMark Smith, Founder
“I love it. It looks great. That’s impressive.”
Corey Haines, FounderNitrosend affiliate“The new wave of companies just go in headless. It’s so cool.”
Hourglass DigitalFinlay Ekins, Co-founder“The DNS verification was awesome. I was so stoked on that.”
What If Media GroupBrandon Taylor, Agency ownerAgency partner (revenue share)“[...] your Claude is doing all the routine-based stuff. It kind of goes through and it sends it out and it works beautifully.”
Brad Costanzo, FounderNitrosend affiliate“I migrated from MailerLite because I didn’t want another dashboard, and the drag-and-drop builder was so tacky. I just set it up once, and now Claude knows which template to use. My emails are 90% created automatically now. It saves me time.”
Go-to-market for Shopify appsOhad Michaeli, Consultant
“I’ve got accounts with Instantly and I’ve got accounts with ConvertKit or Resend or whatever, but this is the first one that I’ve seen that’s actually constructed for AI.”
Greg, Digital marketerNitrosend affiliate
Corey Haines@coreyhainescoNitrosend affiliateMarketing Skills v1.5.0 is out.
Nitrosend — AI-native email, fully MCP-controlled. Build sequences, campaigns, and automations by prompting. No dashboard.
“What we love about Nitrosend is obviously it’s AI native, and it’s very, very easy for a non-technical person to just talk to AI and ask it to do a thing for them.”
Your Salon SupportBrayden Lee, PartnershipsAgency partner (revenue share)Mark SmithFounder, Greywolf Agency
Proudly beta user. Easy to work with, and what a team. So quick with updates and fixes for my broken workflows. Well played sir!
“I’ve tried GoHighLevel four times. When I got to this part, it was just too many clicks and too many steps to just create a flow. So I can’t wait to create a flow through Claude Code.”
TalonKim Stewart, Marketing Manager
Customer reviews
Go deeper.
Guides
Moving a client over
Questions people ask.
What email should an agency set up for every client?
Five jobs, in this order: an audit of the flows the client already has, the missing flow that pays back fastest, the rest of the core flows for their kind of business, a monthly test plan and a monthly report. Each client gets their own brand first, and their own sending subdomain before anything goes live.
Can Claude or ChatGPT set up email marketing for my clients?
Yes. Paste the prompt on this page into Claude or ChatGPT with one client’s website. It reads a short skill file, works in that client’s brand, audits what exists, builds the missing flows as drafts and sends you a test of each. You approve what goes live, one client at a time.
Do my clients have to switch from Klaviyo or Mailchimp?
Not all at once. Your agent builds each client’s flows in Nitrosend as drafts, in their own brand, and nothing sends until you approve it. Move a flow at a time: the matching one in the client’s old tool is turned off just before its Nitrosend flow goes live, so nobody gets two.
Will my agent send anything to a client’s list without asking me?
The prompt tells it to build drafts, send tests only to you, and ask before anything goes live, before DNS changes and before importing contacts. For a hard stop on top of that, turn on Safe Mode in Nitrosend and every send waits for approval.
Who owns a client’s email account, the agency or the client?
The client. Create the account from the Clients page or through the partner API, build it out, then invite the owner. They claim it and pick a paid plan, and you keep a seat they can revoke. If you run everything and the client never logs in, a separate brand in your own account also works.
What does it cost to run client email on Nitrosend?
Free to start: 5,000 emails up front, then 500 free every month. No card needed. Contacts are unlimited on every plan, so the size of a client’s list never changes the bill. Client-owned accounts have their own plans and email allowances. Starter is $20 a month for 20,000 emails.
One prompt per client.
Create your account, add your first client as a brand, and paste the prompt into the agent you already use.
Free to start: 5,000 emails up front, then 500 free every month. No card needed.