Second Rise
WelcomeYou’re in.
One question.
What do you bake most? Tap one, or just reply.
- Sourdough
- Yeasted loaves
- Pastry and sweet things
Email for content marketers
Turn your posts into your email newsletter in one prompt.
Draft your next issue and four supporting flows in Claude or ChatGPT, then review them before they go live.
Use Nitrosend to turn my posts into my email newsletter:
Read https://nitrosend.com/skills/content.md and follow it step by step.
1. Connect Nitrosend.
2. Read my latest posts and check what I already have, then build what is missing as drafts: my next issue, a welcome sequence, lead magnet delivery, re-engagement and a share ask.
3. Send me a test of every email.
4. Ask me before anything goes live, before you change DNS and before you import contacts.Paste it into Claude, ChatGPT, Cursor or Codex.On your phone? Email it to yourself
Set up your issue and these four flows.
Start with the issue, then build the four flows in this order. If you already have a welcome email, your agent checks what exists and builds only what is missing.
- 01
The issue, built from your posts
Carry what you published this week to your list, in the same shape every time.
- Starts whenYou ask for this week’s issue, ahead of send day
- IfNew posts since the last issue: your agent reads them
- IfNothing new this week: it draws on your archive
- EmailThenA test of the draft, to you only.
- WaitUntil you fix the voice and approve it
- EmailUntil you fix the voice and approve itThe issue: one story, three short items, one ask.
- Stops whenIt is scheduled for your fixed day and time
4.10%click rate for media senders, industry median
This Sunday Second RiseIssue 48Why your loaf
spreads flat.It is almost always the shaping. The fix, in four photos.
- A rye that forgives a late start
- Can you freeze a starter? Yes
- Podcast: a miller on fresh flour
Next Sunday Second RiseIssue 49A baguette
for beginners.Three folds, one overnight rest, and the oven you already own.
- Steam without a Dutch oven
- What 75% hydration feels like
- Your loaves from last week
A week with no new post Second RiseIssue 50 · From the archiveThe loaf we
bake every week.Nothing new this week, so here is the recipe readers save most.
- Five flours, tested side by side
- How to read a crumb
- Scoring patterns that open up
- 02
Newsletter welcome sequence
Turn a new subscriber into a reader who clicks and replies.
- Starts whenSomeone subscribes
- EmailRight awayDeliver the promise. Name your send day. Ask one question.
- Wait2 days
- Email2 daysYour best posts, matched to their answer.
- Wait2 days
- Email2 daysWho writes this and why. Ask for a reply.
- Wait3 days
- Email3 daysWhat comes next, and one soft ask.
- Stops whenThe sequence ends. The regular issue carries on
16.60%welcome email click rate, industry average
Right away Second RiseWelcomeYou’re in.
One question.One bake worth your weekend, every Sunday at 7am. First, what do you bake most? Tap one, or just reply.
- Sourdough
- Yeasted loaves
- Pastry and sweet things
Day 2 Second RiseStart hereThree posts for
sourdough people.- Our everyday country loaf
- Shaping, in four photos
- A starter that survives a holiday
Day 4 Second RiseWho writes thisHello from
the bench.I’m Nell. I burned a loaf a week for a year so you don’t have to. What are you stuck on? Hit reply and tell me.
Replies come straight to Nell - 03
Lead magnet delivery
Deliver the guide they asked for, to an address you know is real.
- Starts whenSomeone requests your guide, template or checklist
- EmailRight awayConfirm your email. The same button delivers it.
- IfNo click in 2 days: one reminder, then stop
- Wait2 days after they confirm
- Email2 days after they confirmOne quick win to try with it this week.
- Stops whenConfirmed readers move into the welcome sequence
Right away Second RiseOne step leftConfirm, and
it’s yours.The starter schedule: one page for the fridge door.
Confirm and download2 days after confirming Second RiseTry this firstFeed it tonight.
Bake on Saturday.The schedule works backward from when you want bread.
- Thursday, 9pm
- Feed
- Friday, 8am
- Mix
- Saturday, 9am
- Bake
- 04
Re-engagement, then sunset
Give quiet subscribers a reason to click, then stop emailing the rest.
- Starts whenNo click for 90 days
- EmailRight awayThe best of what they missed.
- Wait4 days
- Email4 daysOne question they can answer by reply.
- Wait4 days
- Email4 daysThe last email unless they click to stay.
- Stops whenAny click or reply. Everyone else is sunset
Day 90 Second RiseIt’s been a whileThree bakes
you missed.A beginner’s baguette, a forgiving rye and the fix for flat loaves.
Pick one for SaturdayDay 94 Second RiseOne questionWhat should
we bake next?Reply with one word, like rye or bagels. We read every answer.
Just hit replyDay 98 Second RiseLast one,
unless you say.Tap below to keep Sundays coming. If we don’t hear from you, this is our last email.
Keep me on the list - 05
Share ask
Ask your engaged readers to bring one more.
- Starts whenA reader for 30 days who clicked this month
- EmailRight awayOne ask: forward this to one person.
- IfYour tool has a referral program: add their link
- Stops whenOne ask per reader, no more than once a quarter
Day 30 Second RiseA small favorKnow someone
with a starter?Second Rise grows one forwarded email at a time. Send this to one person who bakes.
Forward this email
Benchmarks: MailerLite email benchmarks, 2025; GetResponse email benchmarks, 2023.
Then send it on the same day every week.
Put the day and time on your sign-up form and keep it. Each week, ask your agent for the next issue and it drafts one from your new posts. You fix the voice and approve it.
How to run it.
- 1
Copy the prompt
Paste it into Claude or ChatGPT. Your agent reads your site and latest posts first and asks only what it cannot find.
- 2
See your first issue built
It confirms your send day in one message, then drafts your next issue and the four flows.
- 3
Review, test, go live
Your agent sends you a test of every email and switches on only what you approve.
Set up with Nitrosend
Your agent connects Nitrosend, picks up your look and tone from your site, and reads your latest posts each time it drafts an issue. You paste one sign-up form into your site.
Start free Free to start: 5,000 emails up front, then 500 free every month. No card needed.
- New sign-ups from the form go straight into the welcome sequence
- A reader’s reply can start a flow or stop one
- Unlimited contacts. You pay for what you send
What your agent reads.
The skill is a plain text file you can read before you run it.
Read the skill file- One message to confirm your send day and lead magnet
- The 1-3-1 issue and four flows, with the job of every email
- A test of every email and every link
- A go-live checklist: your sending domain, your subscribers and your yes
The numbers to measure against.
Judge content marketing email on clicks and replies, because mail privacy features inflate opens. The plan on this page comes from the Email Marketing Bible, the open-source email skill we maintain: 908 sources, 49 practitioners and 19 industry playbooks. Read the Email Marketing Bible.
- 88.9%of recorded clicks in publisher email were labeled bot-drivenOmeda Email Engagement Report, Q2 2026
- 1.04%unique click rate for publishers once bots are filtered outOmeda Email Engagement Report, Q2 2026
- 0.1%is the spam complaint rate Gmail tells senders to stay underGoogle email sender guidelines, 2026
Send every week, and do not skip one because you are unsure what to write.
Liz Wilcox, email marketing strategistNo single playbook fits every newsletter, but rules exist for building the best version of yours.
Dan Oshinsky, Inbox CollectiveEmail at least weekly, because a monthly newsletter is a sure route to being forgotten.
Ian Brodie, author of Email Persuasion
From the team behind Sendicate and SmartrMail.
We’ve built a newsletter platform before. Ed led Sendicate, a design-led newsletter platform with 28,000 users. George and Ed then co-founded SmartrMail, with Kam as CTO, and it sent 6 billion emails before Relay Commerce acquired it in 2022.
Customers & Platforms
The Best AI Email Marketing Tool.
“It’s definitely better than copy pasting into beehiiv.”
Kids TableMaor Chester, Founder“I migrated from MailerLite because I didn’t want another dashboard, and the drag-and-drop builder was so tacky. I just set it up once, and now Claude knows which template to use. My emails are 90% created automatically now. It saves me time.”
Go-to-market for Shopify appsOhad Michaeli, Consultant
“I’m 68 years old. And this kind of assistance is not something I ever dreamed of.”
Garrick Davis World BluesGarrick Davis, Blues musician, World Blues Letters
Krishna Agrawal@KrishnasagrawalWe spent years learning Mailchimp, Klaviyo, ActiveCampaign, HubSpot.
Now people are just typing: “Launch my newsletter.” And the entire workflow happens automatically.
Software is becoming a conversation.
Robert Scoble@ScobleizerFounders that do email campaigns, this one is for you.
Have a project to market my AI news site and this is perfect for that.
Verified UserComputer Games
10x Better Campaigns with Straightforward Integration and a Breeze-to-Use Email Builder
The campaigns I’ve built with this are easily 10x better than what I would have created on my own, even using AI. It just seems to know what to do and then actually does it.
“Just being able to say what you want and have it happen is quite a shift.”
Jacqueline du Plessis, Workshop host
Chidanand Tripathi@thetripathi58The moment I have to open an email builder, I lose all motivation. Nitrosend skips that entire process.
Just describe what you want, Claude builds it, and it’s ready to send.
“I don’t need to be in Nitrosend. I can just have a conversation through Claude.”
My Speaking ScoreJohn Healy, Founder
Hailey Mason
Co-Founder & CEO at Evatto
Co-Founder & CEO at EvattoIt’s so bloody good! EDMs were the bane of my existence before this!
“Creating drag and drop emails was so clunky. I love that I can just use Claude to create emails with Nitrosend.”
Paloma, FounderVerified UserInformation Technology and Services
Speeds Up Email Creation with AI Ease
I really like Nitrosend for its speed; going from zero to setting up emails is crazy quick.
Customer reviews
Go deeper.
Real newsletter emails
Guides
Questions people ask.
What should a newsletter set up after the welcome email?
Five things, in this order: the regular issue built from your posts, a welcome sequence with one segmenting question, lead magnet delivery with double opt-in, re-engagement followed by a sunset, and a share ask. The issue comes first because it reaches your whole list on your next send day. The other four make every issue land better.
Can Claude or ChatGPT turn my blog posts into a newsletter?
Yes. Paste the prompt on this page into Claude or ChatGPT. It reads a short skill file and your latest posts, then drafts the issue in a fixed structure: one main story, three short items and one ask. It sends you a test, and you fix the voice before anything goes out.
Do I have to switch from beehiiv, Kit, Substack or Mailchimp?
Not all at once. Your agent drafts your next issue and the four flows in Nitrosend, and nothing sends until you approve it. When you are ready, it brings your subscribers across with their unsubscribes, after your yes, and you send from Nitrosend from then on.
Will my agent send anything without asking me?
The prompt tells it to build drafts, send tests only to you, and ask before anything goes live, before DNS changes and before importing contacts. For a hard stop on top of that, turn on Safe Mode in Nitrosend and every send waits for your approval.
How long should a newsletter welcome sequence be?
Four to six emails over two weeks. Four go out in the first week: right away, then on days 2, 4 and 7. Email one delivers what the sign-up form promised and asks one question that segments readers. The next ones send your best posts for their answer, say who writes the newsletter, and make one soft ask. Add a fifth and sixth on days 10 and 14 if you have more to send. In GetResponse’s benchmarks, welcome emails are clicked at 16.60%, against 3.25% for all email.
What does it cost?
Free to start: 5,000 emails up front, then 500 free every month. No card needed. Contacts are unlimited on every plan, so a growing list costs nothing to store. You pay for what you send. Starter is $20 a month for 20,000 emails.
Draft your next issue from posts you already wrote.
Create your account and paste the prompt into the agent you already use. It builds drafts, and you approve what goes out.
Free to start: 5,000 emails up front, then 500 free every month. No card needed.