Australian Institute of Fitness
Subject line
Most People Train Hard. Few Train Smart
What it is doing
This email uses a modular, stacked layout with clear headings and distinct content blocks. Each block features a prominent image, a short descriptive text, and a 'READ NOW' CTA, creating a digestible format for multiple articles. The final block promotes a quiz with a different CTA, breaking the pattern to highlight a key conversion goal.
Worth stealing
The email effectively uses a consistent block design for its articles, each with an image and a 'READ NOW' button, before shifting to a different CTA style for its main conversion goal.
Attributes
newslettereducationcorporatesingle columnretentioninstructionalmediumAU
In the library