Chessly
Subject line
Thank you for supporting Chessly—your discount is here!
What it is doing
This email uses a single-column layout with a clear hierarchy, featuring a prominent discount offer for existing users. The pricing structure is presented with strikethrough prices and savings, making the value proposition clear. It effectively combines a thank you message with a promotional offer for a new platform version.
Worth stealing
The email clearly explains the new service model and its benefits, addressing potential user confusion about the platform update while offering a discount.
Attributes
discount offereducationutilitariansingle columnretentionwarmmediumUS
In the library