City2Surf
Subject line
2026 Entries 90% SOLD OUT!
What it is doing
This email uses a strong sense of urgency with a '90% SOLD OUT' headline to drive entries for a running event. It features a clear primary CTA for general entry and a secondary, smaller section promoting a VIP upgrade, effectively segmenting offers within a single message. The layout is a simple single column, relying on bold text and a few emojis to break up content.
Worth stealing
The email effectively creates urgency by stating '90% SOLD OUT' in both the subject line and the main body, pushing recipients to act quickly.
Attributes
promotionaleventsbold graphicsingle columnacquisitionurgentshortAU
In the library