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Subject line
How much does loyalty to your health fund cost you?
What it is doing
This email uses a single-column layout with a clear value proposition: saving money on health insurance. It effectively uses bolding and statistics to highlight potential savings, and includes a personalized greeting and reference to a previous interaction to increase relevance. The design is clean and focuses on a single call to action.
Worth stealing
The email effectively uses a question in the subject line and body to frame the problem of overpaying for loyalty, then offers a clear solution with supporting statistics.
Attributes
promotionalfinancecorporatesingle columnretentionurgentmediumAU
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