Cornell Lab of Ornithology
Subject line
eNews: The Great Backyard Bird Count—When the World Comes Together for the Love of Birds.
What it is doing
This newsletter uses a single-column layout with a clear hierarchy for each article, featuring a headline, image, and short descriptive text. The design effectively uses photography to break up text and draw the eye, with a consistent brand header and footer. Multiple calls to action are embedded within the content, rather than relying on a single prominent button.
Worth stealing
The email effectively combines educational content, event promotion, and product sales within a single, long-form newsletter.
Attributes
newslettereducationeditorialsingle columnretentioninstructionallongUS
In the library