Duolingo
Subject line
You have a message.
What it is doing
This is a plain text re-engagement email with a single call to action. The sender name is personalised to 'Jon via Duolingo' to create a more personal feel, and the body text mimics a direct message from a friend. The design is extremely minimal, relying on the sender and subject line to grab attention.
Worth stealing
The email uses a highly personalised sender name and subject line to mimic a direct message from a friend, despite being a marketing email.
Attributes
re engagementeducationplain textplain textretentionplayfulmicroUS
In the library