Funlab
Subject line
Still need a last-minute gift for mum?
What it is doing
This email uses a strong, playful brand voice to promote gift cards for Mother's Day. It features a two-column layout for presenting different activities, using icons and short descriptions. The design effectively uses a bright, high-contrast colour palette to convey a fun, energetic mood.
Worth stealing
The email cleverly frames gift cards as a solution for 'last-minute' gifting, turning a potential negative into a positive by suggesting the recipient is 'early'.
Attributes
promotionalentertainmentplayfultwo columnretentionplayfulmediumAU
In the library