Hipcamp
Subject line
We’re not kidding… these campsites are wild 🌀
What it is doing
This email uses a very minimal design with a large hero image and a single primary CTA. The text is short and punchy, focusing on a seasonal theme (April Fools) to drive engagement. The footer is extensive, including a physical address, land acknowledgement, and multiple text links.
Worth stealing
The email cleverly uses the April Fools theme to create a sense of playful urgency and encourage exploration of 'unexpected' campsites.
Attributes
promotionaltravelminimalsingle columnretentionplayfulshortAU
In the library