
Honey
Subject line
Reminder – Your Gold points expire in 15 days!
What it is doing
This email uses a simple, single-column layout with a clear hierarchy to deliver an urgent expiration notice. The design relies on bold text and a prominent CTA to guide the user, while also providing multiple login options. The use of a large, centered hero image with a countdown clock reinforces the time-sensitive message.
Worth stealing
The email effectively uses a large, illustrative hero image featuring a clock to visually communicate the urgency of the points expiration.
Attributes
In the library