Jetstar
Subject line
Jetstar Booking Confirmation Email
What it is doing
This is a plain text email for a booking confirmation. It uses simple line breaks and text formatting to convey information. The key takeaway is its reliance on clear, concise text without any visual design elements, which is suitable for transactional emails where deliverability and readability are paramount.
Worth stealing
This email is a rare example of a purely plain-text transactional email from a major airline, prioritising deliverability and accessibility over visual design.
Attributes
booking confirmationtravelplain textplain textfulfilmentinstructionalmediumAU
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