Jetstar
Subject line
How was your flight?
What it is doing
This email uses a single-column layout with a clear call to action presented as an interactive scale. The design is minimal, focusing on the survey prompt and a direct link. The use of a large, clickable number scale for the primary CTA is a notable design choice.
Worth stealing
The email's primary call to action is an interactive 0-10 scale embedded directly in the email, designed to launch the survey upon selection.
Attributes
surveytravelminimalsingle columnretentionneutralshortAU
In the library