
Longtail UX
Subject line
Don’t think a webinar can teach you how to master SEO?
What it is doing
This is a plain text email with a strong focus on direct, personal communication. The use of bullet points and a simple arrow character helps break up the text, while the P.S. section effectively uses case studies to build credibility. The email relies on a single, clear call to action repeated twice.
Worth stealing
The email uses a plain text format to deliver a highly personalised and direct message, leveraging case studies in the P.S. section to build trust and demonstrate value.
Attributes
In the library