Optus
Subject line
[NAME], you're invited to upgrade and save $300 on the new Samsung Galaxy S22 Series
What it is doing
This email uses a modular grid for product display, with each product block featuring an image, price, and key terms. The layout is primarily single-column, but the product grid creates a multi-column effect. The extensive legal terms and conditions are placed at the very bottom, which is a common but sometimes overwhelming practice.
Worth stealing
The email effectively uses a personalised subject line and greeting to offer a specific discount on a new product series to an existing customer.
Attributes
promotionaltelecomcorporatemodular gridretentionpromotionallongAU
In the library