REI
Subject line
The new On x BEAMS x REI Co-op collection is here!
What it is doing
This email uses a strong visual hierarchy with large, impactful images for each product category. The layout is primarily single-column, but effectively uses a two-column grid for product showcases, creating a clean and easy-to-scan experience. The consistent use of 'SHOP NOW' CTAs under each product section is a good pattern for driving conversions.
Worth stealing
The email effectively promotes a triple brand collaboration with a strong visual narrative and clear calls to action for different product categories.
Attributes
product launchretail fashionbold graphicsingle columnactivationcelebratorylongUS
In the library