
Target
Subject line
Get ready for something special! An item from order [REF] is about to ship.
What it is doing
This shipping notification uses a single-column layout with a clear hierarchy. The main call to action for tracking is a prominent button, while secondary actions like viewing receipts are text links. The design incorporates a product image and a scannable barcode for in-store returns, which is a useful feature for omnichannel retail.
Worth stealing
The email includes a scannable barcode for in-store returns directly within the email, bridging the gap between online and physical retail.
Attributes
In the library