
Twitch
Subject line
People are joining the chat, [USERNAME]. Coming?
What it is doing
This email uses a single-column layout with a prominent hero image and minimal text. The design relies on strong branding and a clear call to action to re-engage users, with social media links repeated in the footer.
Worth stealing
The subject line uses the recipient's username and a question to create a sense of urgency and personalisation.
Attributes
re engagementmedia publishingbold graphicsingle columnretentionurgentshortUS
In the library