Wisr
Subject line
Reset your password
What it is doing
This email uses a very simple, almost plain-text design with minimal branding, focusing on clarity and function. The repeated CTA at the top and bottom of the main content block, plus a fallback URL, ensures the user can easily reset their password. The design is highly utilitarian, prioritising accessibility and direct action.
Worth stealing
The email includes a clear fallback URL for the password reset link, which is a good practice for accessibility and deliverability.
Attributes
password resetfintechutilitariansingle columnsecurityinstructionalshortAU
In the library