Starter
For your first email program.
$16USD / month
$192 billed yearly.
20,000 emails / month
Choose Starter- 5 brands · 3 seats
- 5 custom sending domains
- 500 email verifications/month
- $1.50 / 1,000 extra emails
Nitrosend is the best Brevo alternative for teams that run their email from AI, with the top score of 76.5 out of 100 and 9 out of 10 on the heaviest test, working from your AI assistant. To run it that way, add Nitrosend's MCP server, api.nitrosend.com/mcp, to Claude, ChatGPT, Cursor or Codex and sign in with OAuth: the assistant can then build campaigns, automated flows, templates and lists, and a campaign or flow stays a draft until you approve it. Brevo's own Claude connector, by contrast, saves drafts and leaves every send to Brevo's web app. Nitrosend keeps what people like about Brevo: you pay for the emails you send, and your receipts and newsletters go out on one plan and one bill. Every email also uses your brand's colors, fonts, logo and tone from a Brand Kit the assistant can set up from your own website. It is $20 a month for 20,000 emails and $650 for a million emails on Scale including overage. Systeme.io comes next at 65.5, then Klaviyo at 64.
The ranking
Rank 1Nitrosend
76.5 out of 100Total
- Priced by
- Emails sent
- Free plan
- 5,000 emails, then 500 a month
- Entry plan
- $20 a month, 20,000 emails
- Works from your AI assistant9 out of 10Official MCP server runs campaigns, flows and sends from the chat; campaigns and flows stay drafts until approved (MCP registry).
- Emails in your brand, no designer9 out of 10Brand Kit scans the site for colors, fonts and voice, and applies them to every draft on every plan (docs).
- Price8.5 out of 10Unlimited contacts on every plan. $20 a month for 20,000 emails and $650 for a million emails on Scale including overage (pricing).
- Free plan7 out of 105,000 emails to start, then 500 a month, unlimited contacts. New accounts start at 100 recipients per rolling 24 hours (pricing).
- Receipts and newsletters on one plan9 out of 10Transactional and marketing email share one allowance and one API on every plan, Free included (pricing).
- Editor for building by hand6 out of 10A block builder exists for editing by hand, but it is plainer, because the agent is the main way in.
- Integrations, support and track record5 out of 10Shopify, Stripe, HubSpot, Attio and Mailchimp, five bring-your-own sending providers, a Node SDK, a CLI and signed webhooks for transactional email, but a young product from a small team (docs).
Nitrosend
Ask your agent for the next campaign
Connect Nitrosend to Claude, ChatGPT, Cursor or Codex, point Brand Kit at your site, and describe the email. Contacts are unlimited on every plan.
Free: 5,000 emails to start, then 500 a month. No credit card.
Start free
Rank 2Systeme.io
65.5 out of 100Total
- Priced by
- Contacts, unlimited emails
- Free plan
- 2,000 contacts, unlimited emails
- Entry plan
- Startup, $17 a month, 5,000 contacts
- Works from your AI assistant7 out of 10Official MCP creates and sends newsletters with confirmation, but campaign steps must be activated by hand (help).
- Emails in your brand, no designer4 out of 10Templates styled by hand. No brand import from your website is described (pricing).
- Price8 out of 10Unlimited emails on every plan. $47 a month for 10,000 contacts, $97 for unlimited contacts (pricing).
- Free plan9 out of 10Free forever for 2,000 contacts with unlimited emails, funnels and a course (pricing).
- Receipts and newsletters on one plan3 out of 10Sends its own checkout emails, but offers no transactional API for an outside app (pricing).
- Editor for building by hand7 out of 10Easy all-in-one builder, 4.8 of 5 across 751 reviews, though templates are limited (G2).
- Integrations, support and track record6 out of 10Funnels, courses, webinars and checkouts in the same account, with free migration on Unlimited (pricing).
Rank 3Klaviyo
64 out of 100Total
- Priced by
- Active profiles
- Free plan
- 250 profiles, 500 emails a month
- Entry plan
- $20 a month, 500 profiles
- Works from your AI assistant8 out of 10Official remote MCP server with more than 300 tools, including
send_campaignandcreate_flow(Klaviyo developers). - Emails in your brand, no designer7 out of 10Brand library detects logos, colors, buttons and fonts from your site, but not voice (Klaviyo help).
- Price2 out of 10Billed by active profiles. $150 a month at 10,000, and 500,000 is by quote (pricing).
- Free plan4 out of 10250 active profiles and 500 emails a month, with email support for 60 days (pricing).
- Receipts and newsletters on one plan6 out of 10Transactional runs as approved flow messages on the same plan, with each message reviewed by Klaviyo first (help).
- Editor for building by hand9 out of 10Mature editor and flow builder, 4.6 of 5 across 1,362 reviews, Ease of Use the top tag (G2).
- Integrations, support and track record9 out of 10400+ pre-built integrations, deep Shopify data, and SMS, WhatsApp and reviews in one account (Klaviyo).
Rank 4MailerLite
61.5 out of 100Total
- Priced by
- Subscribers
- Free plan
- 250 subscribers, 2,500 emails a month
- Entry plan
- $12 a month, 500 subscribers
- Works from your AI assistant8 out of 10Official MCP server with
create_campaign,schedule_campaignandcreate_automationtools (MailerLite help). - Emails in your brand, no designer7 out of 10Brand styles pull logo, colors, fonts and links from your site's URL, but not voice (MailerLite help).
- Price3 out of 10Priced by subscribers. $89 a month at 10,000 on Comfort, and a quote above 200,000, where Comfort is $819 (pricing).
- Free plan5 out of 10250 subscribers and 2,500 emails a month, with 3 automations and knowledge base support (pricing).
- Receipts and newsletters on one plan5 out of 10Transactional email is MailerSend, a separate product the pricing table links out to (pricing).
- Editor for building by hand8 out of 10Three editors on every plan, drag-and-drop included, and 4.6 of 5 across 1,113 reviews (G2).
- Integrations, support and track record7 out of 10100+ integrations, sites and landing pages built in, and 24/7 live chat on Power (pricing).
Rank 5Omnisend
61.5 out of 100Total
- Priced by
- Contacts emailed
- Free plan
- 250 contacts, 500 emails a month
- Entry plan
- $16 a month, 500 contacts
- Works from your AI assistant8 out of 10Official Claude connector and ChatGPT plugin, connected by OAuth, whose execute tool runs Send campaign, Create automation workflow and Enable automation workflow (docs).
- Emails in your brand, no designer7 out of 10Imports logo, colors and fonts from your Shopify, WooCommerce or BigCommerce store, not voice (Omnisend help).
- Price3 out of 10Billed by contacts. Standard is $132 a month at 10,000, and above 150,000 it is by quote (pricing).
- Free plan4 out of 10500 emails a month to up to 250 contacts, with 24/7 support (pricing).
- Receipts and newsletters on one plan6 out of 10Order and shipping emails run as automations on every plan, triggered by store events (Omnisend help).
- Editor for building by hand7 out of 104.6 of 5 across 1,245 reviews, but Limited Templates is a recurring complaint (G2).
- Integrations, support and track record8 out of 10335+ integrations, web push and 24/7 live chat on every plan, and SMS on Pro (pricing).
Rank 6ActiveCampaign
58.5 out of 100Total
- Priced by
- Contacts held
- Free plan
- None, a 14-day trial
- Entry plan
- $15 a month, 1,000 contacts, billed annually
- Works from your AI assistant8 out of 10Official MCP server creates a campaign and sends or schedules it once you approve its summary in the chat, and manages contacts, lists, tags and automations (tools).
- Emails in your brand, no designer7 out of 10AI Brand Kit imports colors, fonts and logos from your URL and builds templates in its editor (ActiveCampaign).
- Price2 out of 10Priced by contacts. Starter is $149 a month at 10,000, billed yearly because no monthly price is published, and above 50,000 it is by quote (pricing).
- Free plan1 out of 10No free plan. A 14-day trial with up to 100 email sends (help).
- Receipts and newsletters on one plan5 out of 10Transactional email is Postmark, a separate product with its own account and bill, linked by an app (ActiveCampaign).
- Editor for building by hand8 out of 10Mature email designer and automation builder, 4.4 of 5 across 14,799 reviews (G2).
- Integrations, support and track record9 out of 101,000+ apps and integrations, premium Salesforce and Dynamics connectors, and a built-in CRM (apps).
Rank 7Kit
52 out of 100Total
- Priced by
- Subscribers
- Free plan
- Up to 10,000 subscribers, unlimited broadcasts
- Entry plan
- Creator, $39 a month at 1,000 subscribers
- Works from your AI assistant5 out of 10Official Kit MCP drafts broadcasts, but a send only fires when someone clicks Confirm inside the Kit app (Kit help).
- Emails in your brand, no designer4 out of 10Brand settings for name, colors, font, favicon and links are entered by hand, with no import from a website (Kit help).
- Price3 out of 10Priced by subscribers. Creator is $139 a month at 10,000, and the published slider stops at 400,000 subscribers, $2,299, with a demo request above that (pricing).
- Free plan9 out of 10Free for up to 10,000 subscribers with unlimited broadcasts, but no automations, sequences or MCP (pricing).
- Receipts and newsletters on one plan2 out of 10The pricing page lists no transactional email on any plan (pricing).
- Editor for building by hand7 out of 10A block-based editor with starting point, classic and HTML templates, and 4.4 of 5 across 236 reviews (G2).
- Integrations, support and track record7 out of 10100+ direct app integrations, a Kit App Store, and 24/7 email and chat support on paid plans (pricing).
Rank 8beehiiv
49.5 out of 100Total
- Priced by
- Subscribers
- Free plan
- Launch, up to 2,500 subscribers, unlimited sends
- Entry plan
- $59 a month at 1,000 subscribers
- Works from your AI assistant5 out of 10Official beehiiv MCP schedules and sends posts only on Pro and Enterprise. On Lite it drafts (beehiiv help).
- Emails in your brand, no designer4 out of 10Brand assets are applied by hand in the designer, with no import from your website (beehiiv).
- Price3 out of 10Priced by subscribers. $139 a month at 10,000 on Lite, the first plan with automations, and a quote above 250,000, where Pro is $999 (pricing).
- Free plan8 out of 10The Free plan is free for up to 2,500 subscribers with unlimited email sends, but no automations (pricing).
- Receipts and newsletters on one plan2 out of 10No transactional email. The Send API only creates newsletter posts, on Pro and Enterprise (beehiiv help).
- Editor for building by hand7 out of 10Drag-and-drop layout builder with templates and custom HTML on paid plans, 4.5 of 5 across 40 reviews (G2).
- Integrations, support and track record6 out of 10Native Stripe, Shopify and Zapier integrations, 170K+ publications since 2021 (about).
How they compare
How each one scores
Scores out of 10, November 10, 2026| What we compared | Nitrosend | Systeme.io | Klaviyo | MailerLite | Omnisend | Kit | ActiveCampaign | beehiiv |
|---|---|---|---|---|---|---|---|---|
| Works from your AI assistant20 points | 9 out of 10 | 7 out of 10 | 8 out of 10 | 8 out of 10 | 8 out of 10 | 5 out of 10 | 8 out of 10 | 5 out of 10 |
| Emails in your brand, no designer10 points | 9 out of 10 | 4 out of 10 | 7 out of 10 | 7 out of 10 | 7 out of 10 | 4 out of 10 | 7 out of 10 | 4 out of 10 |
| Price20 points | 8.5 out of 10 | 8 out of 10 | 2 out of 10 | 3 out of 10 | 3 out of 10 | 3 out of 10 | 2 out of 10 | 3 out of 10 |
| Free plan10 points | 7 out of 10 | 9 out of 10 | 4 out of 10 | 5 out of 10 | 4 out of 10 | 9 out of 10 | 1 out of 10 | 8 out of 10 |
| Receipts and newsletters on one plan10 points | 9 out of 10 | 3 out of 10 | 6 out of 10 | 5 out of 10 | 6 out of 10 | 2 out of 10 | 5 out of 10 | 2 out of 10 |
| Editor for building by hand15 points | 6 out of 10 | 7 out of 10 | 9 out of 10 | 8 out of 10 | 7 out of 10 | 7 out of 10 | 8 out of 10 | 7 out of 10 |
| Integrations, support and track record15 points | 5 out of 10 | 6 out of 10 | 9 out of 10 | 7 out of 10 | 8 out of 10 | 7 out of 10 | 9 out of 10 | 6 out of 10 |
| Total scoreout of 100 | 76.5 out of 100,1st | 65.5 out of 100,2nd | 64 out of 100,3rd | 61.5 out of 100,tied 4th | 61.5 out of 100,tied 4th | 52 out of 100,7th | 58.5 out of 100,6th | 49.5 out of 100,8th |
Here are the seven yes-or-no questions people usually ask before they move off Brevo. A tick means the platform does it, as described on its own pages today. A dash means the answer is not a clean yes or no.
8 services, side by side
Checked November 10, 2026QuestionNitrosendSysteme.ioKlaviyoMailerLiteOmnisendKitActiveCampaignbeehiiv
NitrosendSysteme.ioKlaviyoMailerLiteOmnisendKitActiveCampaignbeehiivSend a campaign from the chatCan an agent send a marketing campaign without anyone opening the web app?Nitrosend: Yes.Systeme.io: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.Kit: No.ActiveCampaign: Yes.beehiiv: Not a yes or no.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes, through the MCP server. Campaigns stay drafts until approved. |
| Systeme.io | Yes. Yes, newsletters, with a confirmation step. |
| Klaviyo | Yes. Yes. The official MCP server has a send_campaign tool. |
| MailerLite | Yes. Yes. Its MCP server can create and schedule campaigns. |
| Omnisend | Yes. Yes. Its connector's execute tool runs Send campaign. |
| Kit | No. No. The MCP drafts and schedules, but the send fires only after a Confirm click inside the Kit app. |
| ActiveCampaign | Yes. Yes, once you approve its summary in the chat. |
| beehiiv | Not a yes or no. Pro and Enterprise can schedule and send posts through the MCP. Lite drafts only. |
Official MCP serverIs there a first-party MCP server an AI assistant can connect to?Nitrosend: Yes.Systeme.io: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.Kit: Yes.ActiveCampaign: Yes.beehiiv: Yes.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Listed as com.nitrosend/nitrosend on the official MCP registry. |
| Systeme.io | Yes. Yes, for ChatGPT and Claude. |
| Klaviyo | Yes. Yes, remote-hosted, with more than 300 tools. |
| MailerLite | Yes. Yes. It can also build automations, with create_automation. |
| Omnisend | Yes. Yes, as a ChatGPT plugin and a Claude connector. |
| Kit | Yes. Yes. Kit hosts its own server at app.kit.com/mcp, on paid plans. It is not on the official MCP registry. |
| ActiveCampaign | Yes. Yes, a remote MCP URL on every plan. |
| beehiiv | Yes. A first-party MCP server, read-only on Free and read and write on paid plans. |
Brand kit from your siteDoes it pick up your logo, colors and fonts from your website?Nitrosend: Yes.Systeme.io: No.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.Kit: No.ActiveCampaign: Yes.beehiiv: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Brand Kit reads colors, fonts and voice from your site. |
| Systeme.io | No. Not described. |
| Klaviyo | Yes. Yes. The brand library detects logos, colors, buttons and fonts. |
| MailerLite | Yes. Yes. Brand styles pull logo, colors, fonts and links. |
| Omnisend | Yes. Yes. It imports logo, colors and fonts from the connected store. |
| Kit | No. No. Brand settings are entered by hand. |
| ActiveCampaign | Yes. Yes, with the AI Brand Kit. |
| beehiiv | No. Colors, fonts and logos are entered by hand. |
Rarely emailed contacts are freeDo contacts you rarely email stop counting toward the bill?Nitrosend: Yes.Systeme.io: Not a yes or no.Klaviyo: No.MailerLite: No.Omnisend: No.Kit: No.ActiveCampaign: No.beehiiv: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Contacts are unlimited on every plan. |
| Systeme.io | Not a yes or no. Emails are unlimited, but each plan below Unlimited caps contacts. |
| Klaviyo | No. No. Every active profile counts toward the plan. |
| MailerLite | No. No. The plan is set by subscriber count. |
| Omnisend | No. No. The plan is set by list size. |
| Kit | No. No. Paid plans are set by subscriber count. |
| ActiveCampaign | No. No. The plan is set by how many contacts you hold. |
| beehiiv | No. Price rises with subscriber count on every paid plan. |
Transactional includedAre receipts and resets in the same plan as newsletters?Nitrosend: Yes.Systeme.io: No.Klaviyo: Not a yes or no.MailerLite: No.Omnisend: No.Kit: No.ActiveCampaign: No.beehiiv: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes, on every plan including Free. |
| Systeme.io | No. No. It sends its own checkout emails only. |
| Klaviyo | Not a yes or no. Through approved, metric-triggered flows rather than a send call. |
| MailerLite | No. No. Transactional is MailerSend, a separate product. |
| Omnisend | No. No. Transactional emails run as store-triggered automations. |
| Kit | No. No. No transactional email is listed on any plan. |
| ActiveCampaign | No. No. Transactional is Postmark, billed separately. |
| beehiiv | No. No receipts or password resets, only newsletters and automations. |
Free planIs there a free plan with no time limit?Nitrosend: Yes.Systeme.io: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.Kit: Yes.ActiveCampaign: No.beehiiv: Yes.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. 5,000 emails to start, then 500 a month. |
| Systeme.io | Yes. Yes, up to 2,000 contacts with unlimited emails. |
| Klaviyo | Yes. Yes, up to 250 active profiles and 500 emails a month. |
| MailerLite | Yes. Yes, with a cap on subscribers and on emails a month. |
| Omnisend | Yes. Yes, up to 250 contacts. |
| Kit | Yes. Yes. Up to 10,000 subscribers with unlimited broadcasts. |
| ActiveCampaign | No. No. A 14-day trial with up to 100 sends. |
| beehiiv | Yes. The Free plan is free for up to 2,500 subscribers. |
Mature drag-and-drop editorIs there a polished visual editor for a person building by hand?Nitrosend: Not a yes or no.Systeme.io: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.Kit: Not a yes or no.ActiveCampaign: Yes.beehiiv: Yes.
| Service | Answer |
|---|---|
| Nitrosend | Not a yes or no. A block builder exists. The agent is the main way in. |
| Systeme.io | Yes. Yes, an all-in-one builder reviewers find easy. |
| Klaviyo | Yes. Yes, and reviewers rate it highly. |
| MailerLite | Yes. Yes, plus custom HTML and simple editors. |
| Omnisend | Yes. Yes, a drag-and-drop editor with prebuilt store workflows. |
| Kit | Not a yes or no. A block-based editor with templates, not free drag-and-drop. |
| ActiveCampaign | Yes. Yes, and a mature automation builder. |
| beehiiv | Yes. A full block editor with templates and a brand kit. |
Yes answersOut of the questions that have a yes or no for that service6 of 6 yes for Nitrosend4 of 6 yes for Systeme.io5 of 6 yes for Klaviyo5 of 7 yes for MailerLite5 of 7 yes for Omnisend2 of 6 yes for Kit4 of 7 yes for ActiveCampaign3 of 6 yes for beehiiv
At a glance
8 services, the same 7 tests, 100 points in all. In order: Nitrosend 76.5, Systeme.io 65.5, Klaviyo 64, MailerLite 61.5, Omnisend 61.5, ActiveCampaign 58.5, Kit 52, beehiiv 49.5. Nitrosend has the best score on Works from your AI assistant, Emails in your brand, no designer, Price and Receipts and newsletters on one plan. Every price and feature was read on each company's own pages on November 10, 2026.
When another platform is the better pick
Nitrosend does not win every test. Read these before you choose it.
- Pick Systeme.io if email is one part of a funnel you also run there. It is the cheapest here at a large size, $97 a month for unlimited contacts and unlimited emails, and its free plan scores 9, with 2,000 contacts and no send limit.
- Pick Klaviyo if you run an online store. It scores 9 on the editor and 9 on track record, and its store data is the deepest in email. It bills on active profiles, $150 a month at 10,000.
- Pick ActiveCampaign if behavior drives your email. Deep branching and a built-in CRM earn it a 9 on track record. There is no free plan, only a 14-day trial.
- Pick MailerLite if you send a simple newsletter. Its editor scores 8, and it is the cleanest simple newsletter tool here, though it bills per subscriber.
- Pick Kit if your list is an audience you publish to. Its free plan holds 10,000 subscribers with unlimited broadcasts, a free plan score of 9.
- Pick beehiiv if the newsletter is the business. It has an ad network, paid subscriptions, a website and podcasts in one account, and its editor scores 7.
- Pick Omnisend if you want store email and SMS in one automation on a smaller budget. Its integrations and support score 8.
Why people leave Brevo
Brevo suspends accounts, and it does it in the middle of a send.
Its help article on suspensions describes the check. Brevo looks more closely at campaigns sent in the last 24 hours and at any campaign sent to new contacts. It measures engagement on a random subset of recipients, and if the results are not positive within 1 to 3 hours, the campaign and the account are both suspended. The listed triggers include a hard bounce rate above 2%, an unsubscribe rate above 1% and a complaint rate above 0.2%. Those are reasonable numbers. A provider that lets a bad list run unchecked is failing everyone else on its shared IPs, so enforcement is not the complaint.
The complaint is the second strike. A first suspension for poor results is lifted from Brevo's Deliverability Center once the list is cleaned. Brevo's reactivation guide warns that the next one can lead to permanent deactivation, and the suspension article says that if an account is suspended again, Brevo will not be able to reactivate it. A sender who has been suspended once is one bad campaign away from losing the account.
Not every suspension is about results, and two threads on Brevo's own community forum describe that kind. A team that had sent a weekly newsletter for seven years reports an account suspended for non-compliance with the terms of use, with no contact beforehand. Another sender describes a suspension over a payment dispute that also locked them out of the disputed invoice. Soft and hard bounces explains which of the result numbers matter.
Nitrosend pauses accounts too. The difference is who hears about it. Its API reference defines what the owner of a paused account is told: a deliverability pause names the metric, bounce rate or complaint rate, lists what to do, and carries an instruction for the AI assistant to pass on to the owner, with links to verify the list or ask for a review. The account history the assistant reads over MCP records deliverability warnings and auto-pauses, and a campaign stopped by a deliverability guard reports itself as paused. So the assistant that ran the send is the one that tells you why it stopped. The same reference is plain that any other kind of suspension carries no reason.
The other reason to move is AI, and Brevo has two ways in. The Brevo connector for Claude, signed into with OAuth, reads campaigns, contacts and segments and saves campaign and template drafts, but Brevo states that it will never send or schedule a campaign: every draft is reviewed and sent by hand in Brevo. The Brevo MCP server reaches further, with 27 modules behind an MCP token pasted into the assistant's settings. Its module list describes email campaigns as create and manage, where SMS and WhatsApp campaigns are create and send, and it lists no module for automations. Automations are what Brevo's $69 Standard plan adds, so the part a team pays more for is the part neither route lists. Nitrosend's server builds flows with triggers, steps and branches as well as campaigns, and a campaign or flow stays a draft until you approve the send or the activation.
In fairness, Brevo bundles a CRM, SMS, WhatsApp and transactional email at a price that is hard to beat at the bottom of the market, and it prices on emails sent rather than contacts, which is the right way round for a large list emailed occasionally. If your only issue with Brevo is the bill and you never plan to hand it to an assistant, you may not have a problem worth moving over. The Nitrosend and Brevo head to head scores the two line by line, and they are close.
What each one costs in 2026
Brevo charges by emails sent, and so does Nitrosend. Everything else here charges by the size of your list, and Systeme.io and beehiiv do not meter sends at all. To compare them fairly, the table prices the same two lists on every platform: 10,000 contacts emailed twice a month, which is 20,000 emails, and 500,000 contacts emailed twice a month, which is a million.
What sending costs
List prices, USD, monthly, November 10, 2026| Service | 20,000 emails a month | 1,000,000 emails a month |
|---|---|---|
| Nitrosend (pricing page) | $20Starter, contacts unlimited | $650Scale, contacts unlimited, including overage |
| Systeme.io (pricing page) | $47Webinar, 10,000 contacts, unlimited emails | $97Lowest. Unlimited, unlimited contacts and emails |
| Klaviyo (pricing page) | $150Email, 10,000 active profiles | Ask salesBy quote. The published slider stops at 150,000 profiles, $1,955 |
| MailerLite (pricing page) | $89Comfort, 10,000 subscribers | Ask salesEnterprise, by quote. Published tiers stop at 200,000, $819 on Comfort |
| Omnisend (pricing page) | $132Standard, paid monthly. The page opens on a 30% prepay discount | Ask salesBy quote. Published tiers stop at 150,000 contacts, $1,456 |
| Kit (pricing page) | $139Creator, the first plan with automations. Free covers 10,000 without them | Ask salesBy quote. The published slider stops at 400,000 subscribers, $2,299 |
| ActiveCampaign (pricing page) | $149Starter, billed yearly, 5 actions per automation. No monthly price is published | Ask salesBy quote. Published tiers stop at 50,000 contacts |
| beehiiv (pricing page) | $139Lite, 10,000 subscribers, the first plan with automations. Free covers 2,500 without them | Ask salesEnterprise, by quote. Lite stops at 100,000 and Pro at 250,000, $999 |
At 20,000 emails a month Nitrosend is $20. Systeme.io is $47, MailerLite $89, Omnisend $132, beehiiv and Kit $139, ActiveCampaign $149 billed yearly and Klaviyo $150. Brevo itself is $69 on Standard, the first plan with automation, or $32 on Starter without it.
At a million emails a month Systeme.io is $97, on a plan with unlimited contacts and emails, and Nitrosend is $650. Klaviyo, ActiveCampaign, beehiiv, Kit, MailerLite and Omnisend publish no price at that size. Brevo itself is $999, because Standard stops at 500,000 emails and a million needs Professional.
The $20 also covers transactional email. Nitrosend sends your app's receipts and password resets from the same account and allowance as your newsletters, through one API, and your AI assistant runs the account. If you would otherwise pay for a second product for transactional email, add the two bills together before you compare.
How we scored
Every platform gets a score out of 10 on the same seven tests. Each test is worth a set number of points, 100 in all. Working from your AI assistant and price are worth the most, 20 points each, because they decide what running email costs you in time and money. The editor and track record, where the older platforms are strongest, share 30 points, so a platform that is better there gets full credit for it.
Each test is a question with one answer per service, checked against the service's own pages on November 10, 2026. A 10 means it does the job fully on its normal plans. A 5 means it does part of it, or only on a higher plan or in a second product.
Works from your AI assistant, 20 points. Can an agent inside Claude, ChatGPT, Cursor or Codex compose a marketing campaign, test it, and send it, with no person opening the web app between the prompt and the send? An approval step the person answers in the chat counts as inside the agent. Moving into the web app to finish does not. Scored on one written rule for every vendor: a first-party server the vendor runs and that can send counts fully; a third-party wrapper (Zapier, Composio, Kanopi, community servers) counts for less; a server that only drafts or reads counts for less than one that sends.
Emails in your brand, no designer, 10 points. Does the product learn your logo, colors, fonts and voice from your own site and apply them to every email it drafts, on the plan most small teams start on?
Price, 20 points. What does email cost each month at 20,000 emails, a 10,000-contact list emailed twice, and at 1,000,000, a 500,000-contact list emailed twice? Scored on list prices in US dollars, paid monthly, at the cheapest plan that holds the contacts, covers the sends and includes automated emails such as a welcome series. Every ranking on this site uses the same fixed scale. At 20,000 emails, $20 or less scores 10, then $25 scores 9, $32 scores 8, $40 scores 7, $50 scores 6, $70 scores 5, $100 scores 4 and $140 scores 3. At 1,000,000, $500 or less scores 10, then $625, $800, $1,000, $1,250, $1,750, $2,500 and $3,500 step down the same way. Anything dearer, or a price given only by quote, scores 2. A free product scores 10. The score is the average of the two.
Free plan, 10 points. How far can a team get on the free plan before it has to pay: contacts, total sends, and the daily ceiling.
Receipts and newsletters on one plan, 10 points. Can receipts, password resets and newsletters go out from one account, on one bill, through one API?
Editor for building by hand, 15 points. For a person who wants to build the email themselves: how mature are the visual editor and the template library?
Integrations, support and track record, 15 points. How many tools does it plug into, what support comes with the plan, and how long has it been doing this at scale?
One thing is not scored: inbox placement. None of these platforms publishes a comparable deliverability number, so a score there would be a guess dressed up as a measurement.
Which Brevo alternative is best for a small store on a tight budget?
Omnisend, in most cases, and MailerLite if your store triggers are simple. Klaviyo is the deeper product for a store, and it charges on active profiles, so a store holding a large list of lapsed customers pays for people it never emails. If you are moving to escape a bill rather than a missing feature, check how each one counts contacts before you check what each one costs.
Can I keep Brevo for SMS and move only email?
Yes, and it is often the sensible move if you use more than the email half of Brevo's bundle. What it takes is DNS: your new sender's DKIM record added alongside Brevo's, and both senders in the one SPF record on your sending domain. Then move one type of message at a time. What does not work is sending through Brevo's shared pool from another platform, because bring-your-own sending keys point at a sending account of your own, such as Amazon SES or Postmark.
How to move off Brevo without hurting deliverability
Moving away from a suspension is not the same as moving on a good day, because you are usually carrying the list that caused the problem.
- Export contacts and engagement history together while you still have access. If the account is already suspended, open a support ticket for the export before you do anything else.
- Check what you exported. A bad list does not become clean by changing platforms, and the email blacklist checker tells you what you are carrying. Keep your email bounce rate under 2% from the first send.
- Authenticate the new sender. Keep both senders in one SPF record during the overlap. The email authentication page covers the records.
- Warm up rather than switching in one send. How to warm up an email domain has the ramp.
- Treat the first send as a send to new contacts, because it is one. Brevo itself looks hardest at a campaign sent to new contacts, and every address you import is new to the next provider too. Send to your most engaged segment first, widen only once bounce and complaint rates hold, and run an inbox test before the first big send.
Brevo alternatives FAQ
Nitrosend, with the top score in this review, 76.5 out of 100. It prices on emails sent like Brevo, sends receipts and newsletters from one account, and lets your AI assistant write and send campaigns in your brand, from $20 a month. Pick Systeme.io if email is part of a funnel, Klaviyo or Omnisend for a store, ActiveCampaign for deep automation, MailerLite for a simple newsletter, and Kit or beehiiv for creators.
Most suspensions follow a campaign's early results. Brevo checks a random subset of recipients on campaigns sent in the last 24 hours or to new contacts, and if the results are negative within 1 to 3 hours it suspends the campaign and the account. Its listed triggers include a hard bounce rate above 2%, an unsubscribe rate above 1% or a complaint rate above 0.2%. A first suspension can be lifted from the Deliverability Center after the list is cleaned. Brevo says a second may not be reversible.
Several. Kit is free to 10,000 subscribers without automations. Systeme.io is free to 2,000 contacts with unlimited emails. beehiiv is free to 2,500 subscribers. MailerLite is free to 250 subscribers and 2,500 emails a month. Klaviyo and Omnisend are free to 250 contacts and 500 emails. Nitrosend gives 5,000 emails to start, then 500 a month, with unlimited contacts and full API, MCP and CLI access on the free plan.
Nitrosend, at $20 a month if you send 20,000 emails, because it charges on emails rather than contacts. Of the platforms that bill by list size, Systeme.io is cheapest at $47 a month with unlimited emails. Compare at your real contact count and your real send volume, not the entry price, and check whether unsubscribed contacts still count.
For the email half, yes: campaigns, flows, segments, templates, contacts and transactional sending in one account, with unlimited contacts on every plan. Brevo keeps the channels it was built for, so a team running WhatsApp, live chat or the sales CRM either keeps Brevo for those or splits the setup on purpose. Nitrosend does not do cold outreach yet: its Outreach feature is coming soon, and until it launches Nitrosend sends only to people who opted in.
Nitrosend, with 9 out of 10 on working from your AI assistant, the test worth the most points. Its official MCP server covers campaigns, flows, contacts, templates and domains, and campaigns and flows stay drafts until approved. Klaviyo and MailerLite score 8, because design still starts in their own editors. Systeme.io scores 7, as its campaign steps must be activated by hand. Omnisend scores 8, since its connector can send a campaign and switch on an automation. ActiveCampaign also scores 8, since its MCP server sends a prepared campaign once you approve its summary in the chat. Kit and beehiiv score 5: beehiiv's MCP sends posts only on Pro and Enterprise and drafts on Lite. Brevo's own Claude connector saves drafts only.
Add Nitrosend's MCP server, api.nitrosend.com/mcp, as a connector in Claude, or in ChatGPT, Cursor or Codex, and sign in with OAuth. In Claude Code it is one command. Then ask the assistant to set up your Brand Kit from your website, import the contacts you exported from Brevo, and draft your first campaign or welcome flow. It can send you a test, and nothing goes to your list until you approve it. The MCP guide lists every tool.
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