
Ancestry
Subject line
Treat yourself with up to $75 off AncestryDNA
What it is doing
This email uses a two-column layout for product display, with a clear price comparison and call to action for each. The design incorporates a strong hero section with a countdown-like urgency message and a festive theme. A subtle gift-wrapping upsell is included below the main product offers.
Worth stealing
The email effectively uses a countdown-like urgency message in the hero section to drive immediate action for a seasonal sale.
Attributes
In the library