Ancestry
Subject line
Looking for an early gift? Save up to $75 on DNA.
What it is doing
This email uses a two-column layout for product display, with a clear price comparison and savings callout. The design incorporates a strong sense of urgency with multiple 'ends tomorrow' mentions and a countdown-like visual for the sale. The footer includes standard legal and preference links, along with a physical address.
Worth stealing
The email effectively creates urgency by repeatedly stating the sale ends tomorrow and highlighting the savings prominently.
Attributes
promotionalothercorporatetwo columnretentionurgentshortAU
In the library