City of Sydney
Subject line
We made a mistake – you can now access our library survey with these updated links
What it is doing
This email uses a very simple, single-column layout with minimal styling, relying on text and a single prominent CTA. The design is utilitarian, focusing on clear communication and a direct call to action. The use of a large, bold headline and a distinct button helps guide the user despite the lack of complex visual elements.
Worth stealing
The email is a correction to a previous email, clearly stating the mistake in the subject line and providing updated links for the survey.
Attributes
surveygovernmentutilitariansingle columnretentioninstructionalshortAU
In the library