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Subject line
Is loyalty to your health fund worth the price you're paying?
What it is doing
This email uses a single-column layout with a clear value proposition at the top. It integrates a personalised greeting and references a past interaction to frame the new offer. The design relies on strong typography and a prominent CTA button repeated twice.
Worth stealing
The email effectively leverages past customer interaction (energy comparison) to introduce a new, related service (health insurance comparison) with a personalised touch.
Attributes
In the library