Copy Hackers
Subject line
That dream where you're walking naked down your high school hallway
What it is doing
This is a plain text email with a single call to action. The email uses a conversational and slightly provocative tone to encourage participation in a salary survey. The design relies entirely on compelling copy rather than visual elements.
Worth stealing
The email uses a highly creative and memorable subject line and body copy to engage the reader and encourage survey participation, despite being plain text.
Attributes
surveyeducationplain textplain textretentionplayfulshortother
In the library