Duolingo
Subject line
Welcome to Duolingo Family Plan!
What it is doing
This email uses a very simple, single-column layout with a clear header and bulleted list of benefits. The brand's signature green is used for the main CTA and some text, providing a consistent visual identity. Repetition of the key invitation message at the top ensures it's immediately clear.
Worth stealing
The email uses the sender's username 'Jimbo_the_Goblin' directly in the body to personalise the invitation, which is a unique touch.
Attributes
subscriptioneducationplayfulsingle columnonboardingwarmshortUS
In the library