Glossier
Subject line
You smell good
What it is doing
This email uses a single-column layout with a strong editorial feel, featuring a mix of large text blocks, product imagery, and user testimonials. The design effectively uses whitespace and a consistent brand aesthetic to highlight the product and its unique selling proposition. The 'Stories From You' section is a clever way to incorporate social proof.
Worth stealing
The email cleverly uses a narrative around 'elevator rides' and user-submitted stories to promote a fragrance, focusing on the emotional and social impact rather than just product features.
Attributes
promotionalbeautyeditorialsingle columnretentionwarmmediumUS
In the library