Groupon
Subject line
Purchase Confirmed: Thank you for your purchase!
What it is doing
This email confirms a guest purchase and simultaneously pushes for app download and account activation. It uses a clear two-column layout for order details and a single column for instructions and CTAs. The design effectively prioritizes app adoption by making app-related actions prominent.
Worth stealing
The email cleverly integrates a strong call to action for app download and account activation directly into the order confirmation flow for a guest purchase.
Attributes
order confirmationmarketplaceutilitariantwo columnfulfilmentinstructionalmediumAU
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