Groupon
Subject line
Say yes to the deal! It's still available
What it is doing
This email uses a single-column layout with a strong focus on product grids to display multiple deals. Each deal features a clear original price, discounted price, and often an additional coupon code, making the value proposition very clear. The design is utilitarian, prioritising information density over elaborate visuals, which is effective for a deal-based service.
Worth stealing
The email effectively uses a 'based on your recent visit' hook to personalise the primary deal, followed by a dense grid of other offers, some with additional discount codes and expiry dates to create urgency.
Attributes
re engagementmarketplaceutilitariansingle columnretentionurgentlongAU
In the library