Hims
Subject line
Please reset your password
What it is doing
This is a very short, single-column transactional email with a clear primary CTA. It uses a simple header and footer, with a secondary promotional section for the brand's app. The design is clean and uses a high-contrast colour palette.
Worth stealing
The email effectively combines a critical security action with a subtle, non-intrusive app promotion.
Attributes
password resethealth fitnessminimalsingle columnsecurityneutralshortUS
In the library