Hims
Subject line
Check if you’re in a healthy weight range
What it is doing
This email uses a very simple, single-column layout with a clear call to action. The design is minimal, relying on a strong brand colour for the CTA button and a clean sans-serif typeface. It effectively uses a single hero-like section to introduce the main offer before a secondary app promotion.
Worth stealing
The email is extremely concise, focusing on a single tool with a clear call to action, followed by a secondary promotion for their app.
Attributes
promotionalhealth fitnessminimalsingle columnacquisitioninstructionalshortUS
In the library