
Homes.com.au
Subject line
Invite friends and family to your property search
What it is doing
This email uses a single-column layout with a clear hierarchy, featuring a prominent hero-like section at the top. The design relies on a strong brand colour for the CTA button and uses simple text blocks to explain benefits. It's a good example of a concise, action-oriented email for a referral program.
Worth stealing
The email effectively promotes a referral feature by framing it as a collaborative and enjoyable experience rather than just a sharing mechanism.
Attributes
In the library