Hostelworld
Subject line
For every kind of travel mate π
What it is doing
This email uses a modular design with distinct sections for different content types, including a hero message, a list of top destinations, and a call to action for an app feature. It effectively uses a two-column layout for destination suggestions, alternating text and image alignment to break visual monotony. The design is clean and uses a consistent brand colour palette.
Worth stealing
The email cleverly ties its promotional message to Valentine's Day by reframing it as a celebration of friendship, aligning with its target audience's travel habits.
Attributes
promotionaltraveleditorialsingle columnretentionplayfullongEU
In the library