ING Australia
Subject line
[NAME], get a bonus eGift card with a new ING Car Insurance policy. Find out how.
What it is doing
This email promotes car insurance with a discount and eGift card offer. It uses a clear, single-column layout with distinct sections for the offer details, product benefits, and legal disclaimers. The design effectively uses bullet points and bolding to highlight key information, making it easy to scan despite the text-heavy legal sections.
Worth stealing
The email includes a detailed 'For the curious' section at the bottom explaining why the recipient's full name is used and providing security information, which is a good transparency feature.
Attributes
promotionalfinancecorporatesingle columnacquisitioninstructionallongAU
In the library