Kiva
Subject line
Free credit added to your account!
What it is doing
This email uses a single-column layout with a clear call to action repeated twice. It features a testimonial with a photo to add a human element and reinforce the mission. The design is text-heavy, focusing on the value proposition and impact of the free credit.
Worth stealing
The email uses a 'free credit' incentive to encourage re-engagement, clearly explaining how the credit works and its impact.
Attributes
promotionalnonprofitutilitariansingle columnretentionurgentmediumUS
In the library