Kiwi.com
Subject line
We monitor flight prices from Sydney for you! Today they're under $ 79
What it is doing
This email uses a simple, single-column layout with a clear hero section and a grid of price-based CTAs. The design effectively uses a gradient background for visual interest without distracting from the content. The 'Search by price' section with distinct buttons for different budget ranges is a good way to segment user interest.
Worth stealing
The email's primary call to action is a set of buttons allowing users to search for flights within specific budget ranges, which is a clever way to engage price-sensitive customers.
Attributes
price droptravelbold graphicsingle columnretentionplayfulshortAU
In the library