
Lilly Pulitzer
Subject line
Pretty in Pink, One Week Away 🎀
What it is doing
This email uses a strong visual hierarchy with a large hero image and clear calls to action. The navigation bar is prominent at the top, and the footer includes extensive legal disclaimers. The design is very image-heavy, typical for a fashion brand.
Worth stealing
The email effectively uses a countdown to create urgency for a seasonal promotion, highlighted by the 'One Week Away' in the subject line.
Attributes
In the library