Lockpick Games
Subject line
[Test] Welcome to the Lockpick Games Beta Club 🔓😎
What it is doing
This email uses a conversational, friendly tone to welcome beta testers and introduce a new game. It features a clear call to action for playing the game and a secondary CTA for joining a paid beta club. The design is text-heavy with minimal imagery, relying on emojis and bolding for visual emphasis.
Worth stealing
The email effectively combines a welcome message with an invitation to a paid beta club, using a very personal and enthusiastic tone.
Attributes
welcomeeducationplayfulsingle columnonboardingwarmmediumAU
In the library