Naked Wines Australia
Subject line
Award-winning Customer Service & 9 Exclusive Aussie Wines for $39.99 + FREE Delivery!
What it is doing
This re-engagement email uses a single-column layout with a clear value proposition. It combines a strong discount offer with social proof and a money-back guarantee to entice a lapsed customer. The design is text-heavy but uses bolding and bullet points to break up content.
Worth stealing
The email uses a personal tone from a named staff member and offers a unique 'reply to rejoin' option for those not wanting wine immediately.
Attributes
re engagementfood beverageutilitariansingle columnwinbackwarmmediumAU
In the library