
Naked Wines Australia
Subject line
[NAME], [AMOUNT] in savings, 3 bonus bottles + shipping!
What it is doing
This re-engagement email uses a single-column layout with a clear value proposition at the top. It effectively combines a discount offer with social proof and a money-back guarantee to encourage a repeat purchase. The design is text-heavy but uses bolding and bullet points to break up content.
Worth stealing
The email uses a personal tone from a named staff member to re-engage a past customer, offering a significant discount and bonus items.
Attributes
In the library